Thursday, September 24, 2020

What Does It Take To Get Plus-Size Swimwear Right?

One summer in high school, I worked part-time at Everything But Water, a swimsuit chain, at the local mall. Now, eight years later, I don’t recall the difference in technique between hanging a bandeau versus a triangle bikini. I do, however, remember all too well how stressful many women found the process of buying a swimsuit. Ask any woman you know, no matter what size they wear, and they’ll likely have a swimsuit shopping horror story or two; to this day, I hear them all the time. Almost a decade later, not a lot has changed. And for plus-size women, the problem is significantly worse.

In speaking with women size 12 and up about their shopping frustrations this summer, one thing was made abundantly clear: The fashion industry, for the most part, pays no mind to plus-size women, despite the average apparel size for a woman in the U.S. being between 16 and 18. Plus-size swimwear — which Cameron Armstrong, the founder of size-inclusive swimwear brand Kitty & Vibe, calls “the most vulnerable piece of clothing a woman [of any size] wears in public” — is an even more overlooked category. “I heard this narrative of negative feelings surrounding swimsuits far too often, in my own head and from so many others,” she tells Refinery29. Eventually, the stories got so bad that Armstrong, who had zero design experience prior to launching Kitty & Vibe, felt the need to launch the business just to remedy that.

Not only do few swimsuit brands offer options for women size 12 and up, but those that do often only supply options with unsatisfactory fits and an overall lack of style. Bikini tops rarely provide the kind of support that many women need to feel comfortable and secure, bottoms sag, one-pieces are too short, and swimsuit tops that do have underwire support are uncomfortable to the point of pain. For many women, these are realities they’ve come to expect when swimsuit shopping. Which brings us to the question at hand: Why is it so hard to make a good plus-size bathing suit?

According to Taylor Long — who, before launching her size-inclusive swimwear brand Nomads, was a curve model and an activist for size-inclusivity in fashion — the lack of fashion education is responsible for limited stylish, comfortable, and well-made swimwear options. “Most designers are not taught how to design for sizes bigger than a 0 or 2,” Long tells Refinery29. “I saw this first hand throughout design school, and honestly, I had to learn to design for larger sizes on my own. I’ve also heard horror stories from other designer friends, where pattern graders flat-out refuse to grade to plus sizes.” (A pattern grader is someone who takes a designer’s initial sample and creates the patterns for other sizes.) 

During her first round of developing samples, Armstrong asked to see samples across every size and style. “I quickly found out this was not a typical ask, and it was quite an expensive one, which is probably why companies traditionally avoided it,” she says. “However, when avoided, it results in garments that fit perfectly on the ‘fit sample’ bodies, leaving plus-size bodies without the same well-developed fit.” In short, all sizes are then graded off of a size 2 body type, without taking into consideration body shapes or curves as the sizes go up. 

In the case of Kitty & Vibe, Armstrong found that the solution was to scrap the sizing method most commonly used by swimwear designers and come up with an entirely new one. “I’ve always been frustrated with my swim bottoms that sagged in the ocean when wet, creating almost a diaper effect,” Armstrong says. “Other women I spoke to felt similarly, or had the opposite issue of never having enough fabric to cover their bum.” To determine a solution, she held focus groups in her New York City apartment, where she measured her friends and discovered something: women can have the same hip size — which is how nearly all bikini bottoms are sized — but different inseam measurements, which contributes to bottoms fitting differently on two women that share the same hip size. “Thus the Kitty Size was born,” she says. “For every hip size, we offer two inseam options to accommodate different booty sizes, so you never have too little or too much fabric, and you always have the perfect fit.” 

Armstrong, who is straight-size, says the best way to create swimwear that actually fits for plus-size women is to *drumroll please* ask them. “I have the person who will be wearing the product actually give [me] feedback and help make the design decisions,” she says. Even after a product has been released, her team gathers feedback from all of Kitty & Vibes’ customers. “Some of the feedback we heard from the plus-size community includes [the need for] a thicker elastic waistband for sizes XL and up that doesn’t pinch nor dig on our bikini bottoms,” she admits. “They also requested increased support on the rib cage of our tops for sizes DD+.” Armstrong then takes this feedback back to the drawing board in order to create swimwear that fits even better. 

Long likewise took a different approach to fit than most swimwear brands. “Instead of using a size S as our sample size, we used a size XL [12-14] and graded up and down from there,” she explains. “It made a tremendous difference in our overall fit.” Fabric and trims were also important considerations for Long, who chose power mesh throughout in order to offer a strong hold and lift. 

But the swimwear industry’s hesitation to embrace the plus-size community isn’t only evident in the fit department. It also appears in the quality and style of the limited options that are offered, as well as the way that curve models are portrayed in advertising. When modeling, Long says that she’d often be styled in “matronly and modest swim styles meant for curvy and plus-size women,” to which she too often asked herself, “Who would wear these? Why don’t cute brands have extended sizes?” What she found out during her modeling career was that very few brands make stylish, sexy swimsuits for all sizes. Instead, most do up to a size 10 or 12, and then stop. “When brands do sell sizes beyond L, too often their offerings are watered-down versions of their other designs or are substantially more covered up,” she says. “The fact of the matter is, you rarely see fun prints or sexy details for curvy women.” 

If my inbox is any indication, hundreds of new brands, all of which cater toward only straight-size women, are launched every year. The percentage of just-launched brands that design for women size 12 and up is significantly smaller. Cut that down to just swimwear, and it’s even smaller. But plus-size women like Long shouldn’t be responsible for fixing that. If things are ever going to change, influential swimwear brands need to acknowledge plus-size women as a customer base worth serving. And given that 67% of the population wears a size 14 and above, and as of 2019, the plus-size apparel market was worth an estimated $9.8 billion, they better start soon if they want to be influential much longer. 

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What Fashion People Bought Mid-Pandemic — & What They’re Getting For Fall

COVID-19 has changed almost every aspect of our day-to-day lives, and for lovers of fashion — who rely on the endorphin hit that comes from discovering, coveting, and showcasing new duds — 2020 can feel like a permanent timeout from one of our favorite pursuits. Sequestered in our homes for days on end and isolated from our social circles, what has once been the highlight of our day — getting dressed — seemed like a frivolous endeavor. Many of us wondered, Without a need to be “seen,” would all recreational shopping would cease?  Would the creative pleasure of outfit-making have no place in society?

Now, more than six months into quarantine and staring down a fall fashion season stripped of IRL artifice, we’re realizing that, while we’re still shopping and putting together looks, the face of fashion consumption has changed drastically. How we shopped had changed. With this in mind, we turned to our friends across the fashion spectrum — everyone from 11 Honoré fashion director Danielle Williams Eke to jewelry designer Robin Mollicone to some of the best-dressed folks at R29 — and asked how they shopped differently during the beginning of the pandemic, what they bought, and what they have their hearts set on for fall.

The most important takeaway is that — despite some very splashy big-box retail downfalls and small-business closures — people who love fashion haven’t stopped shopping. And they aren’t opting for sweats, either. In fact, designer Tyler McGillivary snagged an oversized daisy-emblazoned T-shirt, and journalist Roxanne Fequiere opted for a throwback navy unitard from Staud’s candy-colored collaboration with New Balance.

“Quarantine is rough for everyone. If I’m going to go down, I should go down in flames wearing a heart dress that I can’t afford.”

youngmi Mayer

Even more interestingly, due to a variety of circumstances, they’re investing in pieces that are, as creative consultant Amanda Murray puts it, “emotionally transformative” — those fanciful garments that spark more than a little joy. Pre-pandemic, these purchases might have been reasoned off the wish list due to impracticality or frivolity, but there’s no sense in holding back when the future is uncertain and happiness is in short supply. “Quarantine is rough for everyone,” says comedian Youngmi Mayer. “If I’m going to go down, I should go down in flames wearing a heart dress that I can’t afford.”

Even though fall is going to look starkly different than it did a year ago, these people have their wish lists at the ready, undeterred — and possibly even bolstered — by the changes that 2020 has brought. Read to find out how people are shopping differently.

Interviews have been edited and condensed for clarity. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

“I wouldn’t necessarily say my shopping habits changed, but [I’m putting] even more of an emphasis on buying pieces that are special and emotionally transformative — pieces that remind me why I fell in love with fashion. I bought this amazing yellow lace Loewe skirt that’s perfect for social distancing because of its pannier — I’ve had it in mind since their show last September. I pre-ordered a billowing Christopher John Rogers top that arrives in the fall, and a few amazing politically activated slogan T-shirts from Andre 3000 and Shop Crafted.

I have a feeling that I’ll be spending most of my time indoors this fall, so I won’t be doing much shopping. However, I bought a Molly Goddard beanie with a big bow. It’s very whimsical. I’ll be amusing myself with that for trips to the grocery store. Rosie Assoulin has the most amazing convertible knit that brings me joy every time I think about it, so it’s on my list. I always buy clothes that make me feel something, and I need to feel something other than despair in these trying times.”

— Amanda Murray, creative consultant

“I started buying bigger items than I would have in the past. I’m like, ‘Oh this is a little bit out of my price point,’ but I justify that by being like, ‘Well, I’m not going out at all.’ For example, I went full in on this very crazy white suit that’s covered in dotted wildflowers from Stine Goya. I had to have it. I’m buying almost wild things with the idea that when this ends, I’m going to be like, coming out. 

The realistic side of me is like, ‘I need to buy things that I can wear around the house, to wear [to] not do anything.’ I bought this very oversized T-shirt from Chickees Vintage — it’s literally just a plain white shirt with a huge yellow daisy on it. I’m trying to find other versions of it because I feel like it’s my ideal uniform. I bought blue Chacos, and my life has actually changed. They go with everything. It’s like walking on foam. I have also been living in a pair of Patagonia men’s Baggies shorts. They are sold out everywhere and I had to find them from a very random website in the vein of Bass Pro Shops. So I’ve been looking like a 12-year-old camper, wearing oversized t-shirts, Patagonia shorts, and Chacos.

For fall, I’m planning on buying these oversize, parachute-type pants from Ed Curtis — they have an amazing black line graphic on it. I’m also hoping to get on the waitlist for these really beautiful dresses that are pieced together from this amazing designer Nadine Mose. I missed the first drop, but she’s going to re-open pre-orders. ” 

— Tyler McGillivary, designer

“[Before the pandemic] I was like, ‘I need a hot dress to go to this thing!’ I have this one Victoria Beckham red dress — I just love it. It makes me happy to put it on. I’ll never sell it.

I got this really awesome tie-dye turtleneck from Nonna. I like the tie-dye, it’s obviously everywhere right now. I feel like we’re trying to find ways to express that we’re happy. I’m almost at this point where, when I go out, I want to try even more than I did before. 

[I’m buying] things like sweatpants and biker shorts and sweatshirts — I’m just really into being comfortable, because we’re all stuck at home. I like Entireworld’s sweats a lot. I like their cozy knits. And I like that they’re so plain and neutral that it’s not a whole thing. But you can still be colorful. 

I’d really like to get a nice hiking boot [for fall]. I just want them to be kind of sleek. I don’t like to draw attention to my feet unless they’re in a high heel. I have big feet. I have a size 10. And hiking boots are clunky.”

— Vanessa Lovarato, founder of Marigold Sweets and The Edible Club

“At the beginning of quarantine, I cleaned out my closet. I was like, ‘Let me purge some stuff.’ That allowed me to see what holes were in my wardrobe — what I was missing to complete it, and what were the things that I no longer needed. So with that in mind, I think I’m definitely shopping more strategically, to fill those voids in the closet. Which was more blazers and transitional workwear — cause I didn’t know quarantine would last this long. I was like, ‘Yeah, it’ll be over soon.’

But now, being in this space a little bit longer, [I’m looking for] items I can wear at home, but also wear out in public, that are comfortable, that are easy to throw on, that I don’t have to think too hard about. What I’m loving is even mixing and matching a blazer over a hoodie and a sweatpant, which is kind of my vibe all the time anyway. I’ve seen it on street style and Pinterest — I’m like, ‘Yup, that’s the look.’  That can instantly make you feel a little bit more put-together than just lounging around in your sweatpants.

For fall, I’m excited about things with color. We have all already checked our box of black, gray, and cream. So what is that thing that’s going to make the loungewear or being at home feel a little bit more fun? The chartreuse/citron color was on the runway a lot, so we wanted to inject that into the 11 Honore collection. You’ll see that in sweatpants and a sweatshirt — that pop of color of things that you don’t have.”

— Danielle Williams Eke, fashion director, 11 Honoré

“I feel like I’m definitely still buying a lot of clothes. I recently bought a Staud dress on sale — it’s a beautiful halter with a cutout on the sides, and it’s backless. I feel like I haven’t really stopped shopping because I still have occasions — it’s just that the occasions have changed. I still want to dress up because it’s still something I look forward to on the weekends. Before [the pandemic], I was buying a lot of stuff for the office — I’d buy tailored wide-leg pants and tunics. And right now I’ve pretty much only bought dresses. The H&M dress with the ruffle tank straps — I bought three of those in different colors. It keeps going in and out of stock. I have it in white, black, and beige. 

I’ve been buying a lot of sneakers. Even though I’m not wearing them, I’m going to wear them. I’ve bought a lot of Nike collaboration sneakers, like Stussy and Comme de Garcons. I am a big sneaker person, but I never bought into collaborations until I had the time to sit at home and wait to buy them. A lot of websites or retailers will have raffles, and on Nike.com, you just have to be there at the right time. 

I ripped my leather jacket last year. It was a Schott Perfecto imitation jacket, and it was buttery, beautiful leather in this oversized fit. For fall, I’m looking for something in that vein. I’m really particular about the leather — leather can be really tough and structured and I’m more into softer, lays-there type of leather. I think I’m going to bite the bullet and buy it online — if there’s a good return policy.”

 — Sue Tran, associate creative director, Refinery29

“I haven’t really bought much outside of sneakers to walk the dog in. On average I walk about seven miles a day, from [my apartment in] the East Village up to 60th Street. At the beginning of the pandemic, there was no one out and no cars on the street, so you could walk anywhere in the city and be the only person around. I bought a pair of sneakers in March that I really loved — the Hoka x Opening Ceremony collaboration. And I walked so much the first three months of quarantine that I wore all the treads off the bottom. I am gonna buy another pair of the Bondi 6 sneakers for fall.

Part of it for me is that I like the hunt. I like to be sifting through things and finding things, and I’m not a huge online shopper. There’s eBay and TheRealReal, but it’s not the same thrill. You don’t get the same high from it. So I’ve just been wearing things that were in my closet that I didn’t even probably worn before. Those vintage purchases where I’d think, Someday I’m going to wear this. Now is the time!

I feel like the way I live and dress is pretty boring and basic right now. I’m not getting dressed up. The thing that I want to buy is jewelry. All the time. I think being on Zoom, even if you’re not getting fully dressed, you still want some flair. I don’t care about what shirt I’m wearing or what pants I’m wearing — I want to wear jewelry. 

I have my eye on a ring — a 14K gold ladybug cocktail ring from TheRealReal. It’s a size 3.5, which fits my pinky. I’m waiting for it to go on sale, and then it’s mine.

— Robin Mollicone, jewelry designer

“When quarantine started, I was so broke. I was scared that the $200 I had in my account was the last $200 I’d ever have in my life. So I wasn’t buying anything — or paying rent. I was stressed out. Now that I’m working again, and have a paycheck, it’s interesting. Quarantine means that I don’t spend any money, so recently I’ve been online shopping a lot. It’s so new to me. Even before quarantine, I would never really shop, because I felt sort of guilty about spending money. And I would never shop online. But now it’s become a fun thing in my head — like, ‘Oh, I got a good deal on something.‘ It’s kind of like an outlet.

I bought vintage Gucci mules from TheRealReal. I’m so excited about them. They were so cheap — I mean, not so cheap, but such a good deal. I got [my dress] at Net-a-Porter, and it was half-off. It was ridiculous. I was like, ‘This is a silk simple dress that I’m always going to wear,’ so I just got it. 

Like everybody else in the world, I’ve been seriously debating buying that strawberry dress. But I don’t want the strawberry dress; I want the corseted heart-print dress from the same designer [Lirika Matoshi]. It’s way above what I feel comfortable letting myself spend right now — if I’m still okay financially in the fall, that will be my little gift. I don’t know what my financial future looks like. If I’m going bankrupt, might as well wear a $400 heart corset dress.

I got the strawberry mask, and it was $50. I’m too embarrassed to wear it, because I feel like people will be like, ‘Oh, that’s the strawberry-dress mask, huh?’”

— Youngmi Mayer, comedian and co-host of Feeling Asian podcast

“The first two months of stay-at-home orders, I definitely bought things impulsively. I went maybe five or six weeks of feeling very restricted and just being like, ‘We can’t buy anything, we can’t do anything.’ And then something happened — a switch flipped, and I was like, ‘I am going to cater to all of my whimsies!’ And if I want something, I’m just going to buy it. Which I think was a stress response, honestly. That was the timeframe where I bought a tie-dye shirt, which I probably would have bought anyway, but I definitely bought it in a COVID haze of like, ‘What about tie-dye? Will that make me happy?’

I bought a pair of linen pants from Elizabeth Suzann, at one of their last sample sales. They are kind of shut down right now, which is really, really sad. I loved everything they stood for. I also bought pink Red Wings. It’s a very practical shoe in a very ostentatious color, which is a perfect shoe to me. I have wanted this style for a long time, I’ve seen how well they wear. It’s not an entirely frivolous purchase, but I was also like, ‘I’m buying pink boots in June.’ 

Moving into fall, the one thing I’m looking for — which I might end up spending too much money on, but it’s okay — is an oversized cashmere sweater. I managed to thrift one last year, and it’s so comforting and it’s so easy to wear. I wore it a ton last year, so I’m hoping I can Etsy-eBay-resale and find something similar. I’m praying to the thrift gods.”

— Lydia Okello, writer, model, and fashion person

“[Kristen and I] are women of color and [Selva Negra] is a small business, so I’ve been super conscious of trying to pay it forward to other businesses. Actually what I’m wearing right now is amazing — it’s a set by this awesome Black designer named Samantha Black. It’s flowy and it’s lightweight. I just made this purchase, and I am really happy with it.

As far as fall goes, I’m looking at our collection a lot. I took one of our bright blue fall corduroy jumpsuits home, and I’ve worn it three times in one week. I’m trying not to do too much shopping, but I’m trying to have some more statement colors and pieces.”

Sam Romero, co-founder, Selva Negra

“I really need a good fanny pack. I think that will be my big fall purchase. A nice leather one, like brown or black or a bright color, or a woven, printed one. There’s this Rachel Comey one that I am thinking of — it’s almost like crocheted on the outside. There’s also this dress from our fall collection that I’m obsessed with. It’s called the Thelma — it’s named after my Filipino grandmother because it has a really traditional Filipino collar. It’s really really comfortable.” 

— Kristen Gonzalez, co-founder, Selva Negra

“At the very beginning of the pandemic when I was fully at home for weeks and weeks, I would open my Promotions tab [on Gmail] and look at all the stuff and feel like, ‘This is utterly useless.’ I was like, ‘I can’t believe this used to bring me so much joy, and all of the sudden, I can’t leave my house. Nothing matters, it’s so expensive.’ The prices hadn’t changed, but now it felt really, like, frivolous to be shopping or thinking about [fashion]. I know that in the beginning I started leaning towards buying things that were helpful, or useful, or home-based.

When I’m in my apartment for days at a time, the highlight of my day is checking the mail. It feels very Little House on the Prairie-ish, like, ‘What has come today?’ When I would go down and find a package, it would be a joyful thing. 

So then I think I started to warm up to the idea of buying clothes, and it didn’t take me long before I started buying vintage again. There’s a store called Wayward Collection, she’s based in Philly — I shop there once or twice a week, it’s like a problem. She has really reasonable prices. And then recently the Good Buys sample sale went down, and they were donating all of the proceeds to charity, and I did way too much there. I got a Rachel Comey dress.

For fall, I did get a pair of black Carhartt overalls that I’m really excited about, because one thing that I’ve been wearing all summer long is a pair of denim shortalls — I feel like a cartoon character, because I’ve been wearing them so much. [Over the summer,] I would be like, ‘Can I wear my black overalls today?’ And [my husband] will be like, ‘No! It’s like, 85 degrees.’”

— Roxanne Fequiere, freelance writer

“I bought a Dusen Dusen dress with a matching mask. I’ve been wanting to match my mask to an outfit, so I had to get it, even though it was 100-something dollars. The dress is black-and-white, and it has flowers in a grid — I’m obsessed with it. Usually, I’m like, ‘There’s no reason for me to spend so much money,’ but I didn’t even think twice about it. I need it to make me happy during these times.

I’m buying a lot of is accessories rather than clothing. Like, these chunky hairclips that I can wear for Zoom. Some earrings from a weird Instagram website. It’s French. I saw an ad for it, and I was like, ‘I need this.’ I know people are investing in comfortable loungewear, but I’m not ready for that point in quarantine yet. I’m not ready to accept that I’m going to be here for a year.

I still want to buy shoes, even though I notice that it doesn’t make any sense. We stood in this line at the Nike store at Woodbury Commons, and I bought these sneakers for 70% off. After an hour in line, I was like, ‘I need to buy something, because I stood on line.’ It was a great sale, so I’m happy I did it.

I haven’t prepared myself for fall at all, but I guess I’ll need to eventually stop wearing dresses. I need a comfortable, wide-leg stretchy pant. So, like, loungewear, but make it cuter.”

— Paula Volchok, associate graphic designer, Refinery29

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It will probably come as no surprise that, until recently, this fashion editor considered denim hot pants and canvas high-tops to be adequate hiking attire. But now that COVID-19 has made it clear that traipsing through the outdoors is the One Good Thing we have left, yours truly has become the latest convert to sturdy, sensible footwear for climbing every (easily scaleable) mountain.

Luckily, Merrell's new Undyed collection falls at the intersection of hard-working design, style, and sustainability to ensure that we can keep communing with nature for as long as possible. The all-white range uses 80% less water and 50% less energy on average (compared to standard colored shoes), as well as partially recycled mesh and natural rubber. And in a time when so much is still up in the air, we could all use a shoe that's as dependable on the trail as it is in town. Keep clicking to find your most reliable quarantine buddy yet.
Streamlined but still chunky where it matters, this one would be equally good with a puff-sleeve midi dress as it would with bike shorts and a fleece.
Just add a pair of look-at-me socks from, say, the tie-dye portion of quarantine.
A stripped-down silhouette that's as ready for a retreat in the woods as it is for a rum-based cocktail enjoyed on hastily constructed sidewalk seating.
Our ideal outfit for this low-profile pair: track pants, bralette, oversized blazer, and, of course, a mask.

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H&M Tapped Barbie Ferreira For Its David Bowie-Inspired Studio Campaign

From the looks of it, H&M has been busy in quarantine. In August, the Swedish fashion brand announced a collaboration with Beirut-based designer Sandra Mansour, followed by a sustainable partnership with Italian fashion house Giuliva Heritage and a fall fashion collection made using organic and recycled materials. On Thursday, came the big finale: H&M fall ‘20 Studio collection. If you aren’t familiar, H&M releases two Studio collections a year — one in the fall and another in the spring — each of which includes the brand’s most quality and fashion-forward offerings of the season. And despite their busy schedule, no boxes were left unchecked for this latest release. 

For the fall Studio collection, Linda Wikell, H&M Studio’s Concept Designer, had two muses in mind: ‘80s superstar David Bowie and 19th-century British writer Violet Paget. Together, their influences brought forth “The Refined Rebel,” a fictional H&M shopper “whose style is as daring as their attitude,” the press release states. “[David Bowie’s] Rebel, Rebel track was on repeat in the studio and we wanted to capture his fearlessness and his gender-bending style in this collection,” Wikell tells Refinery29. “Violet Paget, too. Her style was polished and slick but she was a total rebel — wearing menswear in the 19th century! Both are beacons of self-expression and we loved their rebellious energy, as well as their style.”

The collection features a combination of tailored suiting with signature styles from glam and punk. Oversized blazers with cut-off sleeves, red leather pants, a sequin sweater vest, and a glimmering ‘70s-esque two-piece set are all included in the 44-piece selection, which also houses knee-high go-go boots, a multicolored Florentine silk scarf, and a pair of moss-green padded sandals. 

According to Wikell, the fall Studio collection was already under way when lockdown started. “Luckily for us, the fabrics — recycled Italian wools, Italian leather, organic cottons — we’d chosen for this collection were unaffected,” she says. Her team’s biggest challenge, though, came after the collection was complete. “The Studio campaign had to be styled and shot remotely, which was a completely new format for us,” she says. “But it worked perfectly. Our collection is about self-expression and identity so it was fitting to have our talents (who were all over the world) create their own image and looks.”

For the campaign, H&M gave the reins over to Euphoria actress and model Barbie Ferreira; Berlin-based fashion editor Veronika Heilbrunner; British-Jamaican soul singer Celeste; American fashion model Alton Mason; French visual artists and couple, the Young Emperors; and Mia Kong, Dazed China’s Style Director, by allowing them to style and shoot pieces in whatever way they choose. 

See the star-studded campaign and shop the collection now at HM.com.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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H&M's New Collection Is Dead-On For Fall 2020

अनुष्का शर्मा से लेकर आलिया भट्ट तक, साउथ इंडियन दुल्हन बनी ये एक्ट्रेसेस तो देखती रह गई पब्लिक September 24, 2020 at 03:26AM

शादी हर लड़की के लिए उसकी जिंदगी के सबसे महत्वपूर्ण दिनों में से एक है, जिसके लिए न जाने वह क्या-क्या योजना बनाती है। वेडिंग ऑउटफिट्स से लेकर जूलरी तक कुछ ऐसी चीजें हैं, जिनके लिए हम बॉलीवुड बेब्स के इंस्टाग्राम को भी खंगालने से भी पीछे नहीं रहते। ऐसे में अगर आप भी अपने सबसे बड़े दिन के लिए कुछ स्पेशल देख रही हैं तो यहां हम आपको अनुष्का शर्मा से लेकर दीपिका पादुकोण तक के साउथ इंडियन ब्राइडल लुक दिखा रहे हैं।

दिव्यांका त्रिपाठी के सूट, जिन्हें देख आप भी कहेंगी 'अति सुंदर' September 24, 2020 at 01:58AM

दिव्यांका त्रिपाठी उन ऐक्ट्रेसेस में से एक हैं, जिन्हें इंडियन वेअर पहनना बहुत पसंद है। खासतौर से सूट में तो वह अक्सर स्पॉट हो जाती हैं। इस अदाकारा के पास इनकी ऐसी वरायटी है, जिन्हें आसानी से अपनी वॉरड्रोब का हिस्सा बनाया जा सकता है।