The fashion moment you've been waiting for (or maybe didn't even know you needed) is here: Farm Rio's entire site is25% off until midnight tonight with the promo code SUPER25 for Black Friday — and, is also throwing free carbon-neutral shipping on orders over $50 into the mix. The Brazilian brand first popped onto our radar as an R29-readers' favorite after the brand’s July 4th promo clocked in as the holiday weekend’s top-shopped event across the board (according to all that juicy anonymous shopping data we tap). For any who missed out on snagging the most wanted tropical-chic wares for a discount the first go-round, then this is your next best shot.
Known for its delightfully over-the-top prints (we're talking bananas and toucans, here), Farm Rio was the ideal vibe for summer 2021: bright, bold, and ready to party. Now, for the cold weather months, the brand's sweeping silhouettes and breezy fabrics are ideal for layering-upon-layering. And, best of all, its pieces are designer quality minus the designer price tag. We can see any of the brand's conversation-starting styles being effortlessly paired with shoes from casual sneakers to booties or very dressy heels. It's not just Farm Rio's fashion that's worth fawning over, the brand also boasts an eco-friendly edge; holding partnerships with several non-profit organizations that match purchases with tree-planting in the Amazon rainforest. (A deeper dive into the brand — including everything from its backstory to its bestsellers and beyond — is coming soon!)
Before we digress any further, click ahead to snap up our favorites from Farm Rio's Black Friday sale selection — and, trust us when we say, it was exceedingly difficult to narrow it down.
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