Ganni Wants You To Get Your Creative Juices Flowing At Home

Today, Ganni launched an initiative called HOME IS WHERE THE HEART IS, a global creative competition meant to encourage everyone in self-quarantine to keep the creative spirit alive during the trying times ahead. 

Here’s how it works: Anyone who wants to get involved will first need to create something connected to the theme of “HOME IS WHERE THE HEART IS,” which will then be submitted online. Submissions should include one to two original images or artworks that you’ve created. It can be a still life, a portrait, or a collage — whatever you want, as long as it fits the theme. The only real rule is that the submitted work is unpublished. Once submitted, a team of judges from Ganni, including the brand’s creative director Ditte Reffstrup, will judge all the submissions and choose the best of the best. 

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❤️HOME IS WHERE THE HEART IS ❤️ • CREATE WITH US #GANNIWFH ENTER OUR HOME IS WHERE THE HEART IS CREATIVE CHALLENGE • THE PROCESS FOR ENTERING IS SIMPLE. JUST FOLLOW THESE INSTRUCTIONS • FIRST OFF, YOU’LL NEED TO CREATE SOMETHING CONNECTED TO THE THEME OF ‘HOME IS WHERE THE HEART IS’ • SEND US 1-2 ORIGINAL IMAGES OR ARTWORKS YOU HAVE CREATED. IT COULD BE A STILL LIFE, A PORTRAIT, AN ILLUSTRATION, A COLLAGE –- ANYTHING GOES AS LONG AS IT’S ON THEME • YOUR WORK MUST BE ORIGINAL AND UNPUBLISHED ENTRY IS SIMPLE – SUBMIT BY POSTING ON INSTAGRAM WITH #GANNIWFH OR EMAIL YOUR ENTRY TO GANNIWFH@GANNI.COM • THE SELECTED WORKS WILL BE FEATURED AS PART OF OUR POP-UP EXHIBITION IN COPENHAGEN, AUGUST 2020 • THE WINNING ARTWORKS WILL BE SELECTED BY A JUDGING PANEL LED BY DITTE REFFSTRUP, OUR CREATIVE DIRECTOR • THE WINNER WILL RECEIVE A GIFT CARD WORTH €1500 RUNNERS UP WILL RECEIVE A GIFT CARD WORTH €500 • MAKE SURE YOU SUBMIT YOUR ENTRY BY 12AM ON FRIDAY 3RD APRIL 2020 GOOD LUCK! 🍀 #GANNIGirls #GANNI • HIT LINK IN BIO FOR MORE INFO 🔝

A post shared by GANNI (@ganni) on Mar 21, 2020 at 8:21am PDT

“We are in this together, even though we are separated,” Reffstrup says in the press release. “This is my way to reach out to the community and hopefully inspire positive creativity and unity.” 

Both the winner and the runner-up of the competition will be featured at Ganni’s KIOSK exhibition and shop which will be open during spring ‘21 Copenhagen Fashion Week in August. The winner will also receive a €5,000 (roughly $5,365) gift card to Ganni, while the runner up will be given a gift card worth €1,500, or $1,609. 

Not surprisingly, the HOME IS WHERE THE HEART IS campaign isn’t the first inventive agenda that Ganni’s released since lockdowns began in Copenhagen on March 11th. On the 18th, the brand quietly released a capsule collection of “March Specials,” which the brand named “Cosmic World.” In the 13-piece collection, you’ll find Ganni’s iconic cowboy boots, this time in a bright cherry red, as well as a slew of dresses, blouses, skirts, and shorts, each silhouette dreamier than the next. The brand’s in-house team, made up of 15 employees from all over the world, also took it upon themselves to share what they’ve been wearing while working from home. And as any fan of Ganni could’ve guessed, the outfits are damn good. 

So what are you waiting for? Sign up for HOME IS WHERE THE HEART IS by heading over to Ganni’s site today. Who knows, maybe you’ll be able to buy up the entire “Cosmic World” collection with your prize earnings.

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