RITU KUMAR | PAYAL SINGHAL | SANGEETA BOOCHRA | ASHIMA LEENA | AHILYA | SATYA PAUL | SHAZE | AZA | RINA DHAKA | GLOBAL DESI | ZARIIN |
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Dresses | Dresses | Designer Piece | Kurtas & Kurtis | Kadda | Sarees | Jewellery | Ethnic Wear | Designer | Women's Shoes | Sportswear |
Kurtas | Western Wear | Jewellery | Salwar Suits | BangleSet | Printed Sarees | Earnings | Sarees | Dress Material | Jewellery | Sports & Shoes |
Jackets | Tops | Bangles | Tops | Pendants | EmbellishSarees | Bangles & Bracelets | Kurtas & Kurtis | DesignerSaree | Fashion Jewellery | Gold jewellery |
Tops | Ethnic Wear | Coin & Bars | Leh Cholis | Kadda | Handbags & Clut | Rings | Salwar Suits | Blouses | Bridal Set | Pumps & Pee |
Skirts | Salwar Suits | Earings | Western Wear | Acessories | Bags & Luggage | Jewellery Sets | Chunnis & Dupattas | Gowns | Jeans | Spectacle |
Jumpsuits | Sarees | Chains | Dresses | Earings | Top-Handle Bags | Sunglasses | Bottom Wear | T-Shirts & Shirts | Jeans & Jeggings | Nightwear |
Thursday, May 14, 2020
जब साउथ की सुपरस्टार सामंथा अक्किनेनी ने की करीना कपूर की 'नकल' May 14, 2020 at 05:48PM
Can A Hashtag Save Luxury?
For most of us, with the exception of secondhand finds and sale deals, items from luxury labels like Gucci, Bottega Veneta, and Chanel are aspirational rather than attainable. But ever since the pandemic began earlier this year, there’s been a sort of humbling effect in the fashion industry. No one label has been immune to the effects of COVID-19 — which include decreased consumer spending, shut-down factories and distribution centers, and store closures — and every brand, from Urban Outfitters to Loewe, has had to adapt in order to stay afloat amidst the uncertainty. One way that luxury fashion labels have responded to the changes is by interacting more with consumers, not just by engaging with them online but also by inviting them to participate, with social media campaigns like #AtHome.
At the beginning of April, back when New York City was four weeks into quarantine, French fashion label Jacquemus, helmed by social media maven Simon Porte Jacquemus, kick-started an Instagram campaign centered around recreating the brand’s iconic asymmetric heels using products found at home. He named the campaign #JacquemusAtHome and went on to repost dozens of worthwhile submissions — which employed everything from avocados and lemons to toilet paper rolls and sponges — to the brand’s account, which at publish time has more than 2.2 million followers.
View this post on Instagram⠀ Do try this at home. @kaiagerber is on #StayingInWithAlex for round 2 of DIY white t-shirts.
A post shared by alexanderwang (@alexanderwangny) on May 3, 2020 at 7:02am PDT
Next came #WangFromHome, a “White T-shirt Contest” that encouraged the brand’s followers to customize their white T-shirts by ripping, pinning, tying them, etc. During the campaign, Alexander Wang went live with model Behati Prinsloo via his Instagram series #StayingInWithAlex to demonstrate how he makes a perfect T-shirt. Then, on May 3, Wang, accompanied by Kaia Gerber, chose two winners and went on to send them handpicked packages full of his favorite goodies, each worth up to $1,000.
In the five weeks since, more interactive at-home campaigns have come from the likes of Bottega Veneta, Isabel Marant, Roxanne Assoulin, R13, and more. One from Christopher John Rogers shows influencers taking the brand’s avant-garde and colorful gowns and styling them for their daily activities, which range from drinking tea to arranging a floral bouquet and eating noodles, while using #CJRatHome.
View this post on InstagramA post shared by Michelle Li (@himichelleli) on May 14, 2020 at 8:54am PDT
Non-luxury fashion brands like Urban Outfitters, Free People, and Building Block are also creating challenges with the hashtags #AtHomeWithUO, #DressedInFP, and #bbbagsathome, respectively. Unlike their luxury counterparts, though, these campaigns are more literal, showing what you could look like if you purchased a matching sweatsuit, pair of jeans, or a handbag — items that are considerably more affordable and realistic for one’s wallet right now.
Marketing on social media is hardly a new method for getting customers talking. But for long-standing brands that were previously able to utilize just their name to maintain sales, COVID-19 has been a kick in the ass to get more digitally involved and connect with an audience on a more meaningful level. “There’s an extraordinary opportunity for brands to explore more broadly their aura beyond products,” Patrizio Miceli, head of creative agency Al Dente, told WWD; Miceli reps luxury labels like Louis Vuitton and Emilio Pucci. “A new relationship is emerging between brands and their audience, and communication has to be much stronger. There should be less focus on products, and more on services,” he said.
According to a survey published by Optimum, roughly 38% of US adults plan to spend less on fashion and clothing items as the financial burdens caused by COVID-19 continue to rise. At the same time, a fourth of those questioned aged 18 to 34 actually plan to increase their spending on fashion items in the wake of coronavirus, making it all the more important for luxury brands to focus on younger consumers — younger consumers who engage with brands via platforms like Instagram.
“For luxury houses, the big change will be how to help people fill their time in new ways,” Miceli says. If shopping for extravagant shoes and black tie gowns wasn’t in the cards for you before coronavirus, it almost certainly isn’t during it. You do, however, have all the time in the world to recreate these coveted fashion items #athome with an equally as sought after roll of toilet paper. If you’re lucky, you might just get a $1,000 goodie bag out of it.
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Pillows For Spring: Groundbreaking
Amazon And Vogue Have Joined Forces To Help Designers Impacted By COVID-19
Fashion and retail are among the many industries suffering a massive blow to business due to the coronavirus pandemic. In addition to indefinitely closing the doors of brick-and-mortar locations, retailers have been forced to furlough employees, push aggressive markdowns on merchandise to encourage consumers to keep spending, and, in the unfortunate case of companies like J.Crew and Neiman Marcus, declare bankruptcy in the hopes of staying afloat. But a surprising lifeline has been tossed in the direction of small and medium-sized fashion businesses, by the mega online retailer Amazon.
The cyber giant’s style-oriented platform, Amazon Fashion, announced the launch of its partnership with Vogue and the Council of Fashion Designers of America as part of a multi-pronged effort to help struggling businesses. The initiative was kicked off with an immediate monetary contribution of $500,000 to A Common Thread — the story-telling initiative across Condé Nast platforms to raise awareness and funds to support the American fashion community. The collaboration, which is called Common Threads: Vogue x Amazon Fashion, also includes a digital storefront dedicated to providing designers with access to Amazon’s vast customer base and advanced fulfillment network.
“I’m thrilled to announce this partnership, and want to thank Amazon Fashion, not only for its generous support of ‘A Common Thread,’ but also for so quickly sharing its resources to aid American designers affected by the pandemic,” Vogue editor-in-chief Anna Wintour said in a statement. Wintour also serves as Condé Nast’s U.S. Artistic Director and Global Content Advisor. “While there isn’t one simple fix for our industry, which has been hit so hard, I believe this is an important step in the right direction.”
This means the digital marketplace known for its viral puffer coats and oft-irresistible cheap style finds is now home to a slew of fresh inventory from lust-worthy labels like Batsheva, Brock Collection, Derek Lam 10 Crosby, and Tabitha Simmons. These are just a handful of the 20 brands ready and waiting for you to sift through their high-end wares via Amazon. It’s not the first time some of the industry’s biggest players have gotten involved with the retailer — just a few months ago, Diane von Furstenberg celebrated International Women’s Day by shining a light on the site’s smaller, women-led businesses — but the Common Threads collab is definitely one of the largest for Amazon Fashion so far.
“We’re honored to partner with Vogue and the CFDA to provide immediate support and to extend our services to help these brands reach tens of millions of new customers,” said Christine Beauchamp, President of Amazon Fashion. “Fashion is a priority for our highly engaged customer base, and we are dedicated to serving as an innovative destination for both well-known and emerging brands to grow their businesses.”
Click here to discover the array of shoppable styles currently available as part of the Common Threads: Vogue x Amazon Fashion initiative (think: technicolored summer dresses, boho-inspired accessories, and ultra-chic loungewear) and check out some of our top picks below.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
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Meet Making The Cut Winner Jonny Cota
The Trends From Clueless That Are Still, Like, Totally Important
Since its 1995 debut, cult comedy Clueless has been responsible for many things. Chief among them: launching the careers of Alicia Silverstone, Brittany Murphy, and Paul Rudd and spawning some of the most oft-quoted lines from the ‘90s (“As if!", “You’re a virgin who can’t drive,” etc.). Very loosely based on Jane Austen’s novel Emma, the Amy Heckerling-directed film follows Cher Horowitz (Silverstone), a rich and popular Beverly Hills high-schooler, as she befriends a clumsy new student Tai (Murphy), conducts makeovers, and plays matchmaker with varying degrees of success — all before realizing her love for her ex-stepbrother Josh (Rudd).
But perhaps Clueless’ biggest legacy is its fashion. The looks, created by costume designer Mona May, have inspired more than two generations to don plaid yellow skirt suits, numerous fashion collections paying homage to the film’s stylish protagonist, and trends that are still having a moment almost 25 years later.
Of course, fashion is cyclical, so it’s no surprise that a quintessentially ‘90s trend like plaid — popularized by the grunge subculture’s thrift-shop aesthetic before turning mainstream — has made a comeback in recent years. Nor that slip dresses, a timeless wardrobe staple, never went out of style to begin with.
Still, when upon my most recent Clueless viewing last month, I spotted Cher’s tiny bag in a mall scene for the first time, I couldn’t help but note how on-trend it appeared. Looking barely big enough for a credit card — let alone a flip phone from that era — it may as well have been the crochet-savvy grandmother of one of Jacquemus’ popular Le Chiquito bags. As for the sheer trench that Cher layers over her Calvin Klein strapless dress, the one her father famously refers to as “underwear,” that was the same style I was waiting to come back in stock for most of last fall. I was totally buggin’!
After watching the movie with an eye for the trends that are still popular today, ahead, the six styles that prove that Cher was always a trendsetter.
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This Iconic Clueless Look Is Back
The Nipple’s Place In Fashion History
When did you last wear a bra? Perhaps you’re perturbed by the question – you have one on right now, of course. Or has it become occasion wear, slung on for Zoom meetings, date nights at the dining table, or, thrillingly, just for the sake of it when venturing into the outside world for groceries. Maybe, like me, you’re not quite sure when you last put one on and couldn’t even say where most of yours now are – I think at least three of mine have been inadvertently kicked under the bed to gather dust and cat hair.
The question of bras in lockdown has been a contentious one. Tweets abound from those enjoying quarantine sans bra, struggling to imagine a return to a fully dressed, partially underwired world. A mild rash of articles based on disproven scientific claims has emerged, questioning whether prolonged periods of bralessness will lead to breast sagging (short answer: no, the only real worry is for those with fuller busts whose bras offer significant support and help to ease back pain). Elsewhere statistics point to some fascinating – and contrary – consumer behaviors. Lingerie sales are rocketing: lacy and racy varieties have enjoyed a significant leap, while sales of Calvin Klein’s soft cup style at Selfridges have risen by 70%.
For those of us not using this time to stock up on underwear, the question of bras, or bralessness, is also a question of nipples. Besides hoicking up and holding one’s boobs in place, and generally shaping the silhouette, a bra also tends to hide one’s nipples (unless it is made from a very sheer or flimsy fabric). To go without is to accept that one’s areolae may be partially visible. That shouldn’t really be a big deal, but sometimes, for a number of longstanding and gendered reasons, it still is. Eight years after Lina Esco spearheaded the Free the Nipple movement, a woman’s bare breast is still censored on Instagram – an obvious double standard that only highlights the platform’s binary and outdated approach to gender.
Much of this contention is the result of the various loaded meanings bestowed on breasts throughout history. Whether maternal and life-giving, brimming with erotic potential, or subject to highly uncomfortable objectification, they have never been a particularly neutral body part. A cursory look at representations of the nipple in popular culture tells a conflicting tale of motherhood and sexuality, with an eclectic range of references: Renaissance portraits of the Madonna and Child; paintings of 18th-century French aristocracy, nipples peeking out above embellished necklines; images of catwalk models swathed in translucent fabric; Ellen Von Unwerth’s highly sexualized photoshoots.
Let’s return for a moment to those 18th-century dresses. At many points throughout this complicated history, the nipple has formed a consciously chosen element of an outfit – to decorative and political ends. Émilie du Châtelet, born in 1706, was a natural philosopher and mathematician who is now remembered – somewhat frustratingly – for her role as Voltaire’s mistress. She was also known contemporaneously for her penchant for low-cut dresses that revealed her nipples, which she rouged to accentuate their appearance – the same attention we might give our eyes or cheeks today. She wasn’t an anomaly either. The fashion for tight bodices that cantilevered breasts into a position where the nipple might be visible proved popular. In an era where breasts didn’t always have the immediately eroticized connotations that they do today, they formed an intriguing accessorizing possibility.
Sometimes, their desired effect was obvious. Pauline Bonaparte, sister of Napoleon, was born in 1780 and had a taste for scandal. Not only did she allegedly commission a gold cup in the shape of her breast – a truly artisanal form of exhibitionism – but she too rouged her nipples and is said to have reveled in others’ responses to her sheer dresses.
Ping forward several centuries and the nipple took on another meaning. Protests at the Miss America pageant in 1968 have since entered the realms of the mythic, marking the moment when bra-burning became associated with the feminist movement. However, this is a tired cliché rather than accurate history. Although protestors outside the event did throw items which they saw as symbolic of female oppression – including bras, makeup, and high heels – into a ‘freedom trash can’, they were never set alight as often alleged. The 1960s did spur a rejection of bras within the women’s liberation movement though, given their discomfort and uneasy association with patriarchal restriction. In this context, a nipple glimpsed beneath clothing could be read as a fierce refusal of propriety. To others, it became a new kind of fashion statement. Sixties hippyish ideals and ’70s loose silhouettes (not to mention disco fever) embraced bralessness, suggesting a blithe, undone glamour that was epitomized by the likes of Jane Birkin, Bianca Jagger, and Marisa Berenson.
It was in the ’90s, though, that nipples really went mainstream. Madonna famously bared hers in a Jean-Paul Gaultier harness at the designer’s 1992 amfAR fundraiser in Los Angeles. Kate Moss regularly wore sheer slips and barely-there dresses, and plenty of her supermodel peers walked in shows for YSL, John Galliano, Prada, and Alexander McQueen (among others), their breasts either partially or fully revealed. Following on from her ‘Tits’ T-shirt of the ’70s – now part of the collection at New York’s Metropolitan Museum of Art – Vivienne Westwood continued to nod to the historic eras she regularly raided for inspiration, designing low-cut bodices that squashed the wearer’s boobs into the revealing territory of those 18th-century rouged nipple devotees.
On TV, too, nipples featured prominently. Think Debra Messing on Will and Grace, the cast of Sex and the City (preceding, of course, Samantha’s stick-on nipples of season 4) and, perhaps most significantly, Rachel on Friends. Through relationship mishaps, ill-advised cat purchases, and many, many hours in Central Perk, Jennifer Aniston’s nipples formed a strangely integral part of her character’s wardrobe, complementing a rotation of tight tanks, sleeveless turtlenecks, cropped jumpers, and V-necks. The prevalence of the nipple on late ’90s TV screens might be explained by the narrow range of padded bras available at the time compared to our present abundance of choice. But it also embodies a particular cultural moment – one that championed sartorial freedom, comfort, tongue-in-cheek provocation, female independence, and thinness.
With only a few exceptions, many of the examples here from across the historic spectrum fit into a category sometimes described as ‘fashion tits’. Fashion tits are small, perky, and relatively unobtrusive. They do not always require a bra for practical reasons. They dovetail neatly with society’s generally narrow ideals of acceptability. Although still sexualized, they arguably escape some of the objectification endured by those with larger breasts. Fashion tits are often deemed more acceptable when fully visible through clothing or hinted at, à la Kate Moss, beneath a white T-shirt.
Many of the current crops of famous figures could be said to embody this kind of ’90s style and silhouette: the likes of Kendall Jenner, Bella Hadid, Dua Lipa, Zoë Kravitz, Miley Cyrus. Regularly cited in articles about the resurgence of the nipple in recent years (and invariably described in The Daily Mail as ‘flashing’, ‘flaunting’ and ‘leaving little to the imagination’ whenever they commit the crime of being a woman in public without a bra), they nonetheless fit a particular beauty mold. It is a mold whereby a visible nipple is a bodily fact rather than anything especially daring.
There are other figures to think about, too, during these long, half-dressed days at home – not least patron saint of the nipple-as-fashion-statement, Rihanna. When she turned up at the CFDA awards in 2014, glittering from neck to ankle in a sheer gown, she asked one reporter: “Do my tits bother you? They’re covered in Swarovski crystals, girl!” Sitting here in my gray American Apparel T-shirt, which I’ve worn twice this week already, that seems like a much more dazzling version of bralessness than any I’m currently experiencing.
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Comfortable Bras To Wear While Working From Home
Olsen Twin Sets The Bar For Social Distancing Style
From their pastel-colored lenses and bandanas circa 2000 to the black shapeless frocks they’re known for today, the Olsen twins have been our style icons for as long as we can remember. And after seeing what one of the 33-year-old sisters (it’s hard to tell with the mask on) has been wearing in quarantine, it’s clear that the time spent at home hasn’t affected their style one bit.
Yesterday morning, just hours before news reports announced that Mary-Kate Olsen was divorcing her husband of five years, French banker Pierre Olivier Sárközy, photos surfaced of one-half of the sister duo venturing outside in New York City for the first time in two months. According to InStyle, the photos show the sister in question getting out of Ashley’s car, but, since there’s arguably no twosome in popular culture more inseparable than Mary-Kate and Ashley Olsen, it wouldn’t be a stretch to say that they share cars the same way they share CFDA-winning fashion labels.
Is that a LEATHER mask?!
— Chris Black (@donetodeath) May 13, 2020
In the photos, the twin can be seen in the kind of getup our at-home wardrobes needed to be reminded of: a tailored navy blue duster, an oversized baby blue Oxford button-down, white sneakers, and a pair of charcoal gray puddle pants so good we’re ordering a similar pair as we speak. She was also sporting a pair of disposable gloves, a blue bandana around her neck, and a black face mask, the latter of which the Twitterverse seems to think is made of leather, which, on an Olsen twin, wouldn’t be that surprising.
Olsen also accessorized with black Wayfarer-esque sunglasses and a lanyard around her neck. Though the latter may seem like a strange styling choice, it is one that I’ll likely be adopting now that it has an Olsen’s stamp of approval.
Whether it was Mary-Kate or Ashley, the quarantine style icon we’ve been waiting patiently for these last five weeks has officially been found. Now all that’s left to do is recreate the entire look — lanyard and all.
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