“The success of the previous collection gave us the confidence to push the partnership further,” said Asos executive vice president Vanessa Spence in a press release. “For this chapter, we focused on a moment we know is important to our customer. The point in the season when they’re making the most of summer while looking ahead to what’s next. […] We’ve created a collection that feels confident, versatile and distinctly Asos.”
This summer has proven that our sporty fashion era is here to stay (from Knicks merch to World Cup soccer jerseys). So this collaboration, modeled by professional boxer Ramla Ali, is on-trend and ready to dress you accordingly for late-summer into the fall.
The womenswear collection, which will exclusively be available on Asos.com, features several matching sets (like ones inspired by the Adidas Firebird Track Suit) in elevated designs. Picture the fashion-forward attitude of Asos marrying the athlete-approved flair of Adidas.
So, what makes these athleisure pieces so special? Well, Adidas’ signature 3-Stripes design has been paired with preppy plaids and stripes (in a mix of neutrals and primary color palettes) along with embroidery detailing and lace finishes (on knit and satin styles). “Power shoulders, dropped waists, and soft structure bring a more directional edge to familiar sportswear shapes,” according to the press release.
Beyond tracksuit separates and windbreakers, the collection also features sporty takes on collared polo tops, funnel-neck jackets, vests, and jumpsuits to fill out your transitional wardrobe. There are also some unexpected silhouettes, like oversized blazers, peplum tops, and mini skirts attached to track pants.
And with the pieces ranging between $45 and $150, you may just want to build a few head-to-toe outfits. So, if you want to make these styles your own for weekend strolls, casual Fridays, sports watch parties, and more, shop the much-anticipated collection on July 30.
Let’s be honest: when most of us hear “Italian luxury knitwear titan,” our brains don’t immediately leap to labor rights, workplace dignity, or radical empathy. We think of four-figure price tags and pristine neutral palettes that live strictly in the closets of the top 1%.
So while watching the new documentary on Brunello Cucinelli (Brunello: The Gracious Visionary), I wasn’t necessarily expecting a masterclass on how to treat human beings with basic dignity. But that is precisely what makes Cucinelli’s story so fascinating, and why it feels like such an antidote to the fast pace of the fashion industry.
At the core of this film is a concept Cucinelli calls “Humanistic Capitalism.” It sounds like a lofty corporate buzzword until you actually look at how his house operates. In an industry where burnout is often treated like a badge of honor and modern hustle culture demands we grind ourselves into dust, Cucinelli has spent decades proving a radically simple point: You can build a billion-dollar empire without exploiting the people who build it for you.
Before he was the “King of Cashmere,” Cucinelli was just a scrappy young guy trying to break into the market. Founded in the late 1970s and scaling through the ’80s, the brand’s origins carry an ambitious charm. In the early days, he would literally change his voice on phone calls, pretending to be different secretaries and executives to create the illusion that he was running a massive, established enterprise.
As a great philosopher once said, “Delulu is the solulu,” because it worked. During his first showcase, he managed to sell over 11,000 sweaters—in just two days. Manufacturing early demand through sheer audacity paid off and led to him making a legendary American debut at Barneys New York (RIP to the iconic fashion mecca).
Staying true to his values, Cucinelli would tell investors “If you’re after a business that profits at the expense of humanity, this is not the company you should invest in.”
When he launched his brand in 1978, fashion moved at a completely different pace. Fast-fashion, micro-trends, weekly drops, and viral $10 internet hauls weren’t even on the horizon. Garments were bought with care, repaired when worn, and expected to hold their ground over time. But still, Cucinelli wanted to push that ethos to the extreme, asking his mother to help him create a sweater designed to last 100 years.
In an era saturated with cheap, disposable clothing that pills after two washes, the concept of a 100-year garment isn’t just about high-end craftsmanship. It’s an act of anti-capitalist resistance against consumerism. It asks us to re-evaluate our entire relationship with what we buy.
As a Shopping Director, a huge part of my daily life is centered on vetting trends, testing products, and telling you what’s actually worth putting in your cart. But lately, my personal editorial ethos has shifted from simply asking, “What else do we need to buy?” to “How can we buy better, not more?”
It’s an idea that actress Liu Tao echoes in the documentary when reflecting on why Brunello Cucinelli resonates so deeply: “This brand flatters my body’s proportions and gives me confidence. That’s why I love this brand.” True luxury isn’t about hiding your body or constantly chasing the next trend. It’s about proportions, self-worth, and clothes that give back to the wearer for a lifetime.
Where the film truly shifts from a standard fashion profile into a blueprint for corporate reform is inside the company’s factory walls in Solomeo, Italy.
At Cucinelli’s headquarters, workers are given keys to the facilities. There are no rigid clock-ins or draconian micromanagement, just a fundamental trust in the people who craft the product. Beyond that, roughly 20% of company profits are directly funneled back into “beautifying humanity,” from renovating the medieval village of Solomeo to maintaining public parks and community spaces.
The defining moment of this philosophy took place in March 2020. I’m sure we all remember where we were during that time. As global markets froze and uncertainty swept through the entire world, Cucinelli hosted a call with his entire workforce (around 9,000 people across the brand’s ecosystem). His message wasn’t about cutting costs or thinning out payroll. Instead, he made a firm, explicit commitment: For the next two years, he promised zero layoffs, guaranteed full salaries, and pledged that the company would not ask its suppliers for discounts. That’s enough to make anyone ask, “Where do I sign up?” In an era where tech giants and media houses routinely announce mass layoffs via automated emails, Cucinelli’s decision was a stark reminder that executive leadership is, at its core, a moral choice.
The documentary closes with two quiet, visually stunning scenes that are still etched in my mind. The first is an impossibly long family dinner table stretched across an open field in Italy. But the people sitting around it aren’t just Cucinelli’s immediate relatives. It’s his extended work family. A literal visual representation of what happens when a business shares its prosperity instead of hoarding it at the top.
The final image returns to a recurring motif throughout the film: Cucinelli playing cards. As a young man, he spent hours in local Italian bars cutting decks. Throughout the documentary, we see him at the table, but the final scene reveals who sits across from him. He isn’t playing against a rival designer or a corporate competitor. He’s playing against his younger self. It’s a striking metaphor for how Cucinelli operates. From a young boy guiding cows through Umbrian fields—obsessing over making sure the plow lines were perfectly straight—to building one of the most respected fashion houses in history, his focus has never been on beating the competition. It’s always been about self-mastery, controlling what you can control, and striving to be a better version of yourself than you were yesterday. That’s the ultimate main-character energy flex.
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From Taylor Swift to Dua Lipa, this has been quite a year for weddings. In the midst of all of the lovey-dovey gatherings, I’ve noticed a trend start to emerge: whether at a beachside ceremony or a garden nuptial, the best-dressed guests are adding a touch of attitude to their looks with twirl-worthy fringe.
MADRID, SPAIN – JUNE 15: Zendaya attends the “Spider-Man: Brand New Day” photocall at Four Seasons Hotel on June 15, 2026 in Madrid, Spain. (Photo by Pablo Cuadra/Getty Images)
CANNES, FRANCE – MAY 19: Dakota Johnson attends the “Highest 2 Lowest” red carpet at the 78th annual Cannes Film Festival at Palais des Festivals on May 19, 2025 in Cannes, France. (Photo by Kristy Sparow/Getty Images)
There are multiple ways to incorporate the trend into your dressier moments. In our Summer 2026 Lookbook photographed by Nigel Barker and Miss J on the Creative vision, model Mercedes Yvette Scelba-Shorte was the best-dressed guest in a silky dress layered with a fringe sash (pictured above). I have even seen some of the biggest street style stars turn a fringe scarf into a belt, arguably one of the most versatile ways to wear the celebrated detail.
And the beautiful fringe looks don’t stop there. Visit any one of your favorite websites and you’ll see that fringe fever is in full effect, from Net-A-Porter’s luxe edit of tasseled designs to Nordstrom’s wide range of options, there’s something for everyone.
Whether you’re looking for a little bit of flounce or head-to-toe tinsel, find the perfect fringe wedding guest dress below.
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This summer’s biggest trend, quite literally, is chunky jewelry. Unlike most seasonal trends, this one is not going anywhere anytime soon. Once you fall for chunky jewelry, it quietly becomes part of your personal style, to the point where people can’t imagine you without it.
No one embraced the spirit of chunky jewelry quite like the late, great fashion icon Iris Apfel. Long before oversized bangles and sculptural necklaces took over the fashion world, she built an unforgettable personal style around maximalist jewelry. Her bold accessories became a reflection of her fearless personality, making it almost impossible to picture her without them. And from what we’re seeing now, maybe we’re all channeling our inner Iris Apfel this summer.
Whether it’s a beach day, a city stroll, dinner plans, or a night out, chunky jewelry belongs everywhere. After all, an accessory is the finishing touch that can completely transform any outfit.
Although the chunky jewelry trend can be traced back to the 2010s, fashion has been moving in this direction again over the past few years. Schiaparelli was among the first to bring statement jewelry back into the spotlight in 2023 with its surrealist accessories. And as maximalism gradually made its way from the runway into everyday wardrobes, surrealist jewelry evolved into something far more wearable.
This change became even more visible on the latest runways, with Sarah Burton’s debut Givenchy SS26 collection showcasing oversized necklaces and statement earrings, while Zimmermann’s SS26 collection featured sculptural jewelry alongside its romantic summer aesthetic.
This summer, the bigger the better. Less layering of dainty pieces, and more styling with larger accessories. Sometimes, all it takes is one great find to become the centerpiece of your wardrobe. My go-to summer outfit formula starts with a white tank top, relaxed linen trousers, oversized sunglasses, kitten heel mules, and as much chunky jewelry as I can get. Colorful resin bangles, sculptural earrings, and playful shapes always work together. The only rule I stick to is keeping each jewelry category consistent: silver with silver, resin with resin. Another key element is to let just one jewelry category do the talking.
During the day, style a sheer cape top with denim shorts, flip-flops, and oversized resin bangles for an effortless summer look. For evenings, pair a simple midi summer dress with sculptural gold earrings, chunky gold rings, and strappy heels. For me, everything else in your outfit can change, but a great chunky ring stack can remain your signature finishing touch. The trick is this: chunky rings are the ultimate day-to-night jewelry, and, sometimes, even piece you’ll wear for a lifetime, like Dua Lipa’s chunky engagement ring, which has quickly become one of the most talked-about jewelry pieces of the year.
In the summer, chunky jewelry can take the form of an abstract shape, like fruit, flowers, or seashells. Pair oversized shell earrings with a monochrome matching set for an effortless vacation look, or let a stack of colorful resin bangles elevate a simple white sundress. One of my personal favorites in my jewelry drawer is a pair of oversized cherry earrings, which I happily wear with everything from a white tank and denim shorts to a simple midi dress. Whichever way you choose to style it, chunky jewelry is the perfect trend to express yourself and be as loud as you want, like Apfel proudly did.
And when fall arrives, Valentino’s FW26 collection proves that oversized jewelry also works just as well layered over knitwear and tailored coats. You can also layer thick bracelets over fitted long-sleeve tops and style oversized chokers over turtlenecks. Voilà , you’re ready to take this “summer” trend into the cooler months.
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