Friday, July 17, 2020

'दम लगाके हईशा' से लेकर 'बाला' तक, 5 सालों में इतना बदल गया भूमि पेडनेकर का फैशन July 17, 2020 at 07:12PM

एक परफेक्ट फिगर, आकर्षक लुक्स और नशीली आंखें बॉलीवुड एक्ट्रेसेस की पहली पहचान मानी जाती हैं। लेकिन बी-टाउन में एक ऐसी हसीना भी आई जिसका स्टाइल तीन चीजों से एकदम अलग था। साल 2015 में 'दम लगा के हईशा' के साथ अपने फ़िल्मी करियर की शुरूआत करने वाली ने अपने अभिनय से ज्यादा अधिक वजन वाली दुल्हन का किरदार निभाकर अपने लुक्स के लिए चर्चा बटोरीं। एक मोटी लड़की को एक्ट्रेस के रूप में यूं पर्दे पर देख हर किसी के लिए काफी हैरान करने वाला था लेकिन बदलते समय के साथ भूमि ने हर किसी को चौंका दिया। करियर की शुरुआत से ही फैशन के प्रति भूमि पेडनेकर का रवैया एकदम सहज रहा है। वह शुरूआत में ऐसे लुक्स का चुनाव करती थीं जो उनके शरीर को आकर्षक दिखाने में मदद करें। चाहे वह क्रॉप टॉप और हाई-वेस्टेड ए-लाइन स्कर्ट का कॉम्बिनेशन हो या फिर मिड्रिफ या फ्री-फ़्लो वाली मैक्सी ड्रेसेस। मोटी होने के बावजूद भी भूमि को हमेशा उनके आउटफिट्स के लिए सराहा जाता रहा है। हालांकि, जैसे-जैसे समय बदला, वैसे-वैसे भूमि ने अपने वजन से लेकर स्कर्ट, ब्लाउज, जीन्स, टॉप, कपड़े पहनने के तरीके को एकदम बदल दिया और वह पहले से कई ज्यादा आकर्षित दिखने लगीं। जैसे-जैसे साल आगे बढ़ा, वैसे-वैसे ही फैशन के मामले में भूमि पेडनेकर का टेस्ट लोगों को लुभाने लगा। अब उनकी वॉर्डरोब में मोनोक्रोम ड्रेसिंग से लेकर बैकलेस साड़ी, मिनी स्कर्ट्स, हाई स्लिट्स ड्रेसेस, डिजाइनर हैंडबैग्स और स्टेटमेंट एक्सेसरीज़ ने कब्ज़ा करना शुरू कर दिया। यही नहीं, इन पांच सालों में भूमि ने कई बोल्ड लुक्स भी अपनाए जो सबसे ज्यादा चर्चा का विषय बने। ऐसे में आज हम आपको दिखा रहे हैं भूमि के कुछ आइकॉनिक लुक्स.... भूमि को देखकर यह कहना गलत नहीं होगा कि पांच सालों में उन्होंने अपने फैशन पर खासा ध्यान दिया है, जिसका उदाहरण आप उनकी इस तस्वीर में साफ देख सकते हैं। मनीष मल्होत्रा की डिज़ाइन की हुई सीक्वेंस साड़ी में भूमि की हर अदा कुछ कहने को तैयार है। Hemant and Nandita की डिज़ाइन की हुई वन पफी ड्रेस में भूमि किसी जानी-मानी फैशननिस्टा से कम नहीं लग रहीं। वेटलॉस के बाद भूमि का यह स्टाइल काफी बेहतरीन है। A लाइन स्कर्ट और वाइट ट्रांसपेरेंट टॉप में भूमि का फैशन एकदम कमाल का है। अपने स्टाइल के साथ भूमि के इस जबरदस्त ट्रांसफॉर्मेशन ने हर किसी का दिल जीत लिया।

हजारों की ड्रेस, लाखों रुपये का पर्स और मांग में सिंदूर, अपने बर्थडे पर कुछ ऐसे तैयार हुई थीं प्रियंका चोपड़ा July 17, 2020 at 06:21PM

प्रियंका चोपड़ा 18 जुलाई को 38 साल की हो गई हैं। मजबूत पर्सनैलिटी वाली यह बाला न सिर्फ अपने फैन्स बल्कि दूसरी फीमेल ऐक्ट्रेसेस के लिए भी इंस्परेशन की तरह हैं। फैशन के मामले में भी इस अदाकारा को कई हसीनाएं कॉपी करती नजर आ जाती हैं। पीसी चाहे अपने पति के साथ डेट पर हों या फिर रेड कार्पेट पर, उनका लुक हमेशा ही शानदार नजर आता है। कुछ ऐसा ही ऑसम लुक तब देखने को मिला था, जब प्रियंका ने पिछले साल यूएस में अपना बर्थडे सेलिब्रेट किया था। साल 2018 में शादी करने के बाद मिस से मिसिज बन चुकी प्रियंका चोपड़ा के लिए उनके पति निक जोनस ने 2019 में बर्थडे सेलिब्रेशन के लिए शानदार पार्टी थ्रो की थी। इसमें ऐक्ट्रेस के क्लोज फ्रेंड्स से लेकर रिश्तेदार भी शामिल हुए थे। अपने बर्थडे पर छा जाने के लिए प्रियंका ने सेक्सी लुक को चुना था। ऐक्ट्रेस ने रेड कलर की शॉर्ट लेंथ ड्रेस पहनी थी। इस पर ओवरऑल रेड सीक्वंस वर्क किया गया था। मिनी ड्रेस में फ्रंट में कटआउट डिजाइन थी और वेस्ट पर टाइंग बेल्ट था। यह आउटफिट प्रियंका के कर्वी फिगर को हाईलाइट करते हुए, सेक्सी वाइब्स दे रही थी। 'देसी गर्ल' की यह ड्रेस 16Arlington ब्रैंड की थी। प्रियंका ने इसके साथ लाइट वेट ईयररिंग्स पहने थे और साथ में एक छोटा गोल्डन पर्स कैरी किया था। इस क्लच पर्स का डिजाइन लिपस्टिक शेप में था, जिसमें नीचे का हिस्सा गोल्डन और ऊपर का पोर्शन रेड कलर का था। इसमें लगे क्रिस्टल इसे प्रियंका की ड्रेस से परफेक्ट मैच बनाते हुए, ब्लिंग एलिमेंट को और बढ़ा रहे थे। प्रियंका चोपड़ा का यह पर्स Judith Leiber Couture ब्रैंड का था। बात करें कीमत की, तो प्रियंका की मिनी ड्रेस की प्राइस करीब 85 हजार रुपये थी। वहीं उनके यूनीक डिजाइन वाले पर्स की कीमत करीब सवा 4 लाख रुपये थी। अब भई जो अदाकारा एक इंस्टाग्राम पोस्ट से ही करोड़ों कमा लेती हो, उसके लिए अपने बर्थडे पर स्पेशल दिखने के लिए इतना खर्च करना तो शायद बनता ही है। वैसे ये बात भी माननी पड़ेगी कि इस ग्लैमरस लुक में प्रियंका देसी टच ऐड करना नहीं भूली थीं। उन्होंने अपने फुल वेस्टर्न लुक के साथ मांग में सिंदूर भी लगाया था, जिसे देख उनके इंडियन फैन्स और भी ज्यादा खुश हो गए थे।

जब न्यूयॉर्क की सड़कों पर अपने नाम की जैकेट पहने दिखाई दी थीं प्रियंका चोपड़ा July 17, 2020 at 05:32PM

'मैं अपनी फेवरेट हूं' ये लाइन बॉलीवुड की बेगम करीना कपूर पर ही नहीं बल्कि प्रियंका चोपड़ा पर भी एकदम फिट बैठती हैं। ऐसा हम इसलिए कह रहे हैं क्योंकि पीसी ऐसी पहली एक्ट्रेस हैं जो कभी भी अपने स्टाइल से कॉम्प्रोमाइज नहीं करतीं। प्रियंका हमेशा से ही अपने फैशन सेंस के लिए एक बहुत बड़ी गेम-चेंजर रही हैं। वह निश्चित रूप से इस बात को जानती हैं कि कैसे अपनी स्टाइल को दूसरों से हटकर बनाना है, तभी तो साल 2012 में जब वह हॉलीवुड की तरफ अपना रुख कर रही थीं तो उन्होंने सूट-साड़ी को छोड़ व्रैप ड्रेसेस से लेकर बिकिनी और टाइट फिटिंग बॉडीकॉन को पहनना शुरू किया। यही नहीं, 2017 के अंत तक जब वह अपना डंका बजाने में कामयाब रहीं तो उन्होंने अपने स्टाइल को पूरी तरह से बदल दिया। हालांकि पीसी के फैशन एक्सपेरिमेंट्स अभी भी कम नहीं हुए हैं। ऐसा ही कुछ हमें एक बार तब देखने को मिला जब वह न्यूयॉर्क की सड़कों पर अपने अपने पालतू कुत्ते डायना चोपड़ा के साथ आउटिंग पर निकली हुई थीं। अपनी इस कैजुअल आउटिंग के लिए प्रियंका ने ब्लैक डेनिम जींस, मैचिंग का ब्लैक टर्टलनेक टॉप और ब्लू डेनिम जैकेट पहना था। हालांकि, जैसे ही प्रियंका की जैकेट पर लोगों की नजर गई तो हर कोई हैरान रह गया। जी हां, प्रियंका ने अपने इस ऑफ-ड्यूटी पहनावे में एक मज़ेदार ट्विस्ट दिया था। उन्होंने अपनी पसंद की जैकेट को अपने से नाम से पर्सनलाइज़्ड कराया था। प्रियंका ने अपनी पीठ पर बोल्ड लाल अक्षरों में खुद के नाम को लिखवाया हुआ था। यही एक कारण है कि प्रियंका ने अपने जैकेट पर ध्यान देने के साथ बाकी ऑउटफिट्स को एकदम सरल रखा। प्रियंका चोपड़ा के ओवरऑल लुक की बात करें तो उन्होंने अपने इस ऑउटफिट को वाइट स्नीकर्स की एक जोड़ी के साथ कम्पलीट किया था। जिसके साथ एक टोट बैग, मेसी बन और काले धूप के चश्मे की एक जोड़ी से अपने लुक को एक्सेसराइज़ किया। प्रियंका को देख एक बात तो तय है कि उन्हें इस बात से कोई फर्क नहीं पड़ता कि लोग उनके बारे में क्या सोच रहे हैं, उन्हें तो बस अपने स्टाइल से लोगों का ध्यान अपनी तरफ खींचना है। हालांकि, प्रियंका की कस्टमाइज्ड जैकेट को छोड़ दें तो उनका यह अटायर कॉलेज गोइंग गर्ल्स के लिए एकदम परफेक्ट है। वैसे आपका प्रियंका की इस जैकेट को लेकर क्या ख्याल है? हमें बताना न भूलें।

Misha Nonoo Reimagined This Meghan Markle-Approved Shirt

Few white shirts have gotten as much recognition as the one Meghan Markle wore for her first public appearance with Prince Harry in 2017. Now, the designer behind the shirt, Misha Nonoo, is once again reimagining the beloved style with a tuxedo stud collaboration with jewelry designer Fry Powers

Twelve stud packs, ranging from fuchsia to sky blue and violet, make up the collaboration which the British-Bahraini, New York-based designer refers to as “jewelry” for our current time. “In this pandemic world, where you aren’t going out and about so much, jewelry isn’t the same as it was six months ago. You’re not necessarily wearing a dangly pair of earrings. You’re thinking about jewelry maybe differently — or certainly, I am. I thought, How can I reimagine the stud on the Husband Shirt to make it really special and make it a piece of jewelry? And that was how this all came to be,” Nonoo says. “You can put the studs into a pre-existing shirt, you can swap the studs out, so just giving you more mileage out of a piece you already have.”

To this day, the Husband Shirt silhouette, an oversized button-down, remains one of the brand’s most popular items. “Based on the fact that it has been seen in such a high-profile way, people really loved it, and I think they loved the way it was styled in that appearance, and it kind of just took a life of its own,” Nonoo says. “It was the linchpin of the collection before, and I think that it really became the linchpin ever after.” Since then, Nonoo reinvented it in a variety of colors and materials, in maternity while she was pregnant with her first child, and, following the beginning of the pandemic, with a hidden collar message “Distance, not distant,” a donation from which goes to frontline healthcare efforts through the World Health Organization’s COVID-19 response team. “We’re very much a values-driven business, and I think that, for all of us on the team, myself particularly, my heart went out to the people who were on the frontlines working day in, day out tirelessly, putting their own life at risk to help others,” she says. “I thought the least we can do is to offer contributions, and then offer gift cards to healthcare workers.”

Pairing up with Fry Powers, who uses recycled materials, came about naturally for the sustainable brand. “I love [founder] Allison [Fry’s] values, I love that some of the materials used are upcycled and that she’s really thinking cleverly about sustainability from a jewelry perspective the way that we do from a fashion perspective,” Nonoo says. “If we aren’t thinking about how we’re doing business — and that to me is sustainability, how we really are thinking about the mark we’re leaving on the world — then I think we’re being a bit irresponsible. In my mind, it’s very important that we take on a responsibility for the environment and the people that we’re passing this world down to.”

It’s one of the main reasons that she pivoted the brand to produce clothing on-demand when relaunching the business in 2016. “The majority of fashion brands produce inventory upfront, and there’s no way to know how much you’re actually going to sell, so they’re taking an educated guess at best,” she says. “No matter what happens, at the end of the season, there’s always going to be stock inventory that is left over, and that inventory, more often than not, ends up being burned if it’s a high-fashion brand, or it will end up in a landfill. Both of those are wasteful and damaging to the environment, and it is for that reason that I take the approach of producing every piece on-demand.” After an order is made online or in the store, the brand produces it within two weeks and ships it to the customer. In addition to this, Misha Nonoo has other sustainability initiatives in place, including recycled paper in shipments, sustainable fabrications, and working with factories with ethical practices, among other things.

Introducing the on-demand model wasn’t the only change that Nonoo made with the relaunch. That same year, she abandoned the wholesale model in favor of direct-to-consumer sales. “[Department stores] operate on gross margin agreements that are very difficult for boutique brands like myself to work with and be profitable with. In fact, I had a fairly large business, and I wasn’t profitable because the gross margins we agreed to meant that we were in a never-ending cycle of discounts and markdowns and promotional calendars,” she says. “I think it took a moment for me to say, ‘This has to stop, it has to feel more special.’ A piece that you’re adding to your wardrobe, in my mind, needed to feel more special than what it did.” This is a topic that many independent designers have spoken about recently.

In another ahead-of-its-time move, during the 2016 Spring New York Fashion Week, Nonoo showed her new collection virtually on Instagram. “[Back then,] I really wanted to think about how I could do something differently, and marketing is all about spreading your message in the right way, and I didn’t feel like the right way was to continue to do runway shows when only a few people who weren’t even my consumers — they were fashion editors or buyers at department shows — coming to my show,” she says. “I thought, Why am I spending all this time and money and effort marketing to them for them to hopefully tell the consumer? I have this tool on Instagram, why don’t I use this to my advantage and speak straight to my customer?” 

Five years later, amidst the pandemic, we’re now seeing the rise of the virtual fashion show.

When talking to her about having this foresight, Nonoo says that she has only done things that felt right for her business at the time. “People would say, ‘Oh what’s next for you?’ after I’ve done a few things that were innovative, and I would say, ‘Actually, I am not doing things for the sake of being innovative or being called an innovator. I am doing it because it makes sense for my business,” she says. 

All to say: Don’t go asking her what the next big trend or movement in fashion will be. “I think sometimes things seem groundbreaking at the time or they don’t seem groundbreaking at the time, but it’s all of these small iterations that add up to kind of big innovations,” she says. “It’s knowing when something is wrong just as much as knowing when something is right that has led me to make the decisions that I’ve made.”

Like what you see? How about some more R29 goodness, right here?

Meghan Markle's Linen Dress Is Still Available

In The Pandemic, Sally LaPointe Rebranded

The Digital Fashion Experience Isn’t The Same

Amazon And Vogue Have Joined Forces To Help Designers Impacted By COVID-19

Fashion and retail are among the many industries suffering a massive blow to business due to the coronavirus pandemic. In addition to indefinitely closing the doors of brick-and-mortar locations, retailers have been forced to furlough employees, push aggressive markdowns on merchandise to encourage consumers to keep spending, and, in the unfortunate case of companies like J.Crew and Neiman Marcus, declare bankruptcy in the hopes of staying afloat. But a surprising lifeline has been tossed in the direction of small and medium-sized fashion businesses, by the mega online retailer Amazon.

The cyber giant’s style-oriented platform, Amazon Fashion, announced the launch of its partnership with Vogue and the Council of Fashion Designers of America as part of a multi-pronged effort to help struggling businesses. The initiative was kicked off with an immediate monetary contribution of $500,000 to A Common Thread — the story-telling initiative across Condé Nast platforms to raise awareness and funds to support the American fashion community. The collaboration, which is called Common Threads: Vogue x Amazon Fashion, also includes a digital storefront dedicated to providing designers with access to Amazon’s vast customer base and advanced fulfillment network. 

“I’m thrilled to announce this partnership, and want to thank Amazon Fashion, not only for its generous support of ‘A Common Thread,’ but also for so quickly sharing its resources to aid American designers affected by the pandemic,” Vogue editor-in-chief Anna Wintour said in a statement. Wintour also serves as Condé Nast’s U.S. Artistic Director and Global Content Advisor. “While there isn’t one simple fix for our industry, which has been hit so hard, I believe this is an important step in the right direction.”

This means the digital marketplace known for its viral puffer coats and oft-irresistible cheap style finds is now home to a slew of fresh inventory from lust-worthy labels like Batsheva, Brock Collection, Derek Lam 10 Crosby, and Tabitha Simmons. Cushnie, Lemlem, and Thakoon are among a new batch of designers that have just been added as well. These are just a handful of the brands ready and waiting for you to sift through their high-end wares via Amazon. It’s not the first time some of the industry’s biggest players have gotten involved with the retailer — just a few months ago, Diane von Furstenberg celebrated International Women’s Day by shining a light on the site’s smaller, women-led businesses — but the Common Threads collab is definitely one of the largest for Amazon Fashion so far.

“We’re honored to partner with Vogue and the CFDA to provide immediate support and to extend our services to help these brands reach tens of millions of new customers,” said Christine Beauchamp, President of Amazon Fashion. “Fashion is a priority for our highly engaged customer base, and we are dedicated to serving as an innovative destination for both well-known and emerging brands to grow their businesses.”

Click here to discover the array of shoppable styles currently available as part of the Common Threads: Vogue x Amazon Fashion initiative (think: technicolored summer dresses, boho-inspired accessories, and ultra-chic loungewear) and check out some of our top picks below.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

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Betsey Johnson Released Three Weekend-Ready Looks On Animal Crossing

These days, the phrase “all dressed up with nowhere to go” is especially relevant. This is why, over the last four months, many have taken to wearing designs from the likes of Simone Rocha and Maison Margiela in the world of Animal Crossing: New Horizons, Nintendo’s life simulation game where players live on an island of their making. And just in time for the weekend, Betsey Johnson has joined in on the fun. 

On Friday, the iconic designer announced the release of three dresses to download on the popular game, each of which is perfect for any occasion, from attending a birthday party of a neighbor to tending your garden. All three dresses are digital replicas of real pieces from Betsey Johnson’s latest collection and are available for purchase IRL on the designer’s website, too.

“I love how Animal Crossing lets you be whoever you want to be,” Johnson says. “It’s been such a fun way to pass the time during quarantine, and it’s the escape we all need right now. The only thing it was missing was a little Betsey, so we sprinkled some in!”

There’s a summer-ready white eyelet wrap dress, styled a pair of white gardening boots à la Prada; a strapless, hot pink, taffeta dress, paired with, of course, a tiara, as well as white embroidered tights and matching pink Mary Janes; and a very elegant lavender tea-length number that Johnson edged up with sparkly purple tights, polka dot Mary Janes, and an oversized pair of sunglasses that would’ve fit right in with Harry Styles’ collection from the “Watermelon Sugar” video

Johnson is not the first designer to venture into the virtual world of Animal Crossing. These days, as our fancier real-life wardrobes remain untouched due to quarantine, the inhabitants of Animal Crossing are dressing in full form, wearing everything from Gucci to Commes des Garçons, Marc Jacobs, and Valentino. What’s more, Reference Festival, a Berlin-based fashion organization, put together the first Animal Crossing runway show, while Sandy Liang hosted a pop-up

Instagram accounts like @animalcrossingfashionarchive, @crossingtherunway, and @nookstreetmarket have also sprung up, showcasing the sartorial prowess of the game’s fashion-minded players. In fact, it was Vivian Loh, Michele Yue, and Fernanda Ly of Nook Street Market that worked with Johnson to create the digital reproductions of all three aforementioned dresses.

Codes for all three Betsey Johnson Animal Crossing looks are available via the brand’s Twitter account. Meanwhile, you can purchase the real thing online at BetseyJohnson.com.

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Is Dionne The True Style Star in Clueless?

Clueless, the 1995 cult classic, celebrates its 25-year anniversary on Sunday. In the same way that we relish the Chanel boots from The Devil Wears Prada and the leopard print coat that Edie Sedgwick’s character (played by Sienna Miller) wore in Factory Girl, we could go on for hours about Cher’s yellow tartan mini skirt suit and the sheer shirt she wore — accessorized à la Madonna — for her driver’s test. And that Calvin Klein mini dress? It would, like, totally work in 2020. But while Cher’s aesthetic is basically canonical for nearly every fashion-minded 20-to-30-something, most media outlets have yet to praise the sartorial genius of Cher Horowitz’s right-hand woman Dionne Davenport in length. InStyle, Harper’s Bazaar, Cosmopolitan, and more have all broken down the best (and worst) style moments from Cher. But, after a quick Google search, only Fashionista and HelloGiggles have come up, for covering Dionne specifically. 

Dionne checks off all the same style boxes that Cher does: pleated mini skirts, monochrome co-ords, bold red accents, and more. But what Dionne does style-wise that Cher doesn’t, is accessorize. And as tennis pro and style icon Venus Williams once said in an interview with The New York Times, the key to a good outfit is to “accessorize, accessorize, accessorize. If you don’t accessorize, someone else will.” 

Take her first scene of the movie. Cher stops in front of Dionne’s house after hitting a lawn ornament with her “decked out Jeep.” From the front door of a Beverly Hills Tudor-style McMansion comes Dionne, running down the lawn in a black-, red-, and-white plaid ensemble that is completed with a cropped red cardigan and an oversized hat. Up close, you can see that she’s added a slew of silver chains and pendants, silver hoops, and a nose ring that has me rethinking the one I took out back in 2015. Trends, after all, are cyclical.

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AS IF! #Halloween #Clueless

A post shared by Lupita Nyong’o (@lupitanyongo) on Nov 1, 2018 at 7:05am PDT

The look was so good that Lupita Nyong’o recreated it for Halloween circa 2018, right down to the hoop in her nose. 

Later on, Dionne wears a sheer top, with a bandeau bra, a striped beanie-beret amalgamation, and a pair of leopard print pants that look like an earlier version of those worn by Maddy’s character in Euphoria (played by Alexa Demie). The outfit would also fit right in with TikTok’s fashion crowd, and the red-and-gold hat she paired with an orange-and-yellow striped knit to set up Ms. Guist looks just like the fuzzy caps spotted on the streets of New York during Fashion Month in February. And we’re only in the first 15 minutes — just wait until gym class. 

In a sea of betties wearing black-and-white, Dionne and her retro bandanna, paired with a dickey styled over a long-sleeved T-shirt and track shorts (I mean hello!), is a step above the rest. It’s no wonder Bella Hadid copied the look on her trip to Mykonos last year. 

Throughout the remaining hour of the movie, Clueless viewers can feast their eyes on everything from neon button-downs with peekaboo bras to terry cloth polos with matching stretchy headbands. In fact, all of the biggest hits of today — from flower embellishments and chunky gold hoops to fishnets and sweater vests — make an appearance throughout the film, not only on Cher but on Dionne, too. Exaggerated collars, barrettes, knee-highs, and more 2020 accessories also made the cut. Which begs the question: Did Dionne singlehandedly inspire the comeback of every ‘90s-era trend? We’d be willing to bet big that the answer is yes. And for that, we tip our hats to her, the real style star at Bronson Alcott High School.

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This Season, Gucci’s Models Made The Clothes

This season, marred by post-pandemic questions of the fashion industry’s ethics, relevance, and survival, brands from Prada to Jacquemus have had to adapt and serve up their own take on what a catwalk show looks like in a COVID-19 world.

Prada produced five short films under the title “The Show That Never Happened” for Miuccia’s swan song as solo creative director, while Jacquemus transported us once again to the dreamy fields of France, this time a wheat crop just outside of Paris. For Gucci’s Alessandro Michele, though, giving his fans a 360° digital experience is familiar territory. For fall ’20, just weeks before the World Health Organization declared the outbreak an international concern back in February, Gucci flipped the traditional show format on its head by turning the typically-off-limits backstage area into the catwalk itself. 

Michele has seemingly been one step ahead of the world’s changing moods throughout lockdown. The brand’s pre-fall ’20 campaign, “So Deer To Me,” saw models frolicking in parks with woodland creatures, as close as high fashion could come in predicting our lockdown desires to reconnect with nature via gardening and government-sanctioned daily walks. Now, it appears as though the creative director’s newfound return to wholesome pursuits has gone one step further. While we’ve been busy with our lockdown habits of baking bread, embracing cottagecore, and growing courgettes on our window sills, Michele has been creating the brand’s spring ’21 show. Named “An Unrepeatable Ritual” and concluding the narrative arc following on from last season, it’s Michele’s way of inviting us into Gucci’s very own secret garden.  

“Epilogue,” unfolded today at Rome’s gilded and golden late-Mannerist Palazzo Sacchetti. A live stream began Friday morning, giving the brand’s devotees a glimpse of the pre-show behind-the-scenes action — “a visual narrative feature,” or, the mechanics of the collection’s lookbook shoot. This season Michele’s own Gucci design team modeled the collection, both a smart way to avoid putting working models in potential danger and to encourage us to remember the human effort behind the clothes we love. In the grand rooms, we saw his team having their hair and makeup done, photographers setting up shoot angles, and showrunners putting the final props in place; outside in the romantic gardens, a scene not unlike a Beatrix Potter story unfolded: rafts of ducks squawked, models lay down in blankets of flowerbeds, and giant vegetables were strewn across the paths. Everyone wore face coverings and PPE, reminding us that, even in the most dream-like setting, the New Normal™ will always be shrouded by the threat of the virus. Soon after, the livestream flickered into action, taking us from bucolic escape to retro techscape: after a digitally-manipulated voice read the show notes to us, Michele appeared to say: 

“The collection, in short, is the end of the beginning of an experiment. It’s an attempt to use fashion as a space, in particular as an experimental lab. And this is my experiment. Narrating it this way, and presenting it this way, to the press, to the outside world, looking inside the mechanism of an advertising campaign like a peeping tom, is interesting to me as an element that dissociates the narrative of fashion from the show, from the representation of itself.” 

Then, like Cher’s digital closet in the ‘90s rom-com Clueless, photographs of the models appeared on screens to the beep-bleeping sounds of an old PC starting up. All of Gucci’s trademarks were present, from more-is-more accessories spanning printed silk headscarves and costume-like jewelry, to grandpa-inspired staples like argyle knitwear and corduroy slacks, via prim-and-proper ladylike twin-sets, pearls, and heeled mules. The beauty of Gucci, of course, is that all of it is thrown together in a complex amalgamation of curated details, a vision Michele manages to keep interesting after all this time. Once we’d seen the looks in full, the livestream cut back to the ornate walls and ceilings of the Palazzo and the bustling hum of the backstage. 

People can watch the livestream all day — it will run 12 hours in total — as well as listen to a Spotify playlist curated by Michele as an “audio representation” of the collection (Daughter, Morrissey, Grizzly Bear, DIIV, and Duran Duran are all featured). We’ll also be treated to the campaign images, shot by photographer Alec Soth in front of the graffiti-covered walls of Rome’s Campo Boario. Sure, we didn’t see any models walking down a catwalk in the collection’s clothes, but did we need to? Michele has always been a master of styling — the art of teaming a chevron stripe with white opaque tights, a raffia hat with a latex glove — and his Gucci campaigns always spotlight irreverent settings, conceptual visions, and well-chosen models. In simply showing us the mechanics of bringing a collection to its audience, he stripped the fashion show of its pomp and ego and proved that the environmental, financial, and human toll of fashion month is more than outdated. With coronavirus putting the traditional catwalk show on hold, events like this lay bare its costly and ephemeral truth.  

This may be “the beginning of the end” of Gucci’s experiment, but we’re excited to see which of fashion’s boundaries Michele breaks next. As he says in his closing notes, this moment is “a watershed that closes and opens at the same time, a threshold of a new beginning, from which we try to imagine our tomorrow.”

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'भाभी जी घर' से लेकर 'ये हैं मोहब्बतें' तक, जब टीवी की बहुओं का फैशन निकला एकदम 'ढिंचक' July 16, 2020 at 09:50PM

कई लोगों का मानना है कि भारतीय टीवी शो हमेशा हाइपर ड्रमैटिक और फैशन के मामले में बहुत पीछे रहे हैं। हालांकि बीते कुछ सालों में टीवी की बहुओं पर एक से बढ़कर एक फैशन फ़रमाया गया है, जो देखते ही देखते आम जनता के लिए स्टाइल का एक नया पैमाना बन गया। 'भाभी जी घर पर हैं' की अनीता भाभी की साड़ी हो या फिर 'कसौटी जिंदगी की' में कमोलिका का लहंगा, इनका स्टाइल आज के समय में हर किसी को खूब रास आ रहा है। ऐसे में आज हम आपको दिखा रहे हैं छोटे पर्दे के सबसे स्टाइलिश धारावाहिकों की एक लिस्ट, जो फैशन के मामले में सबसे आगे निकले।