Before quarantine, I frequently strolled into Zara on my lunch break, spent hours considering which second-handGucci loafers would impress my Instagram followers the most (both style- and discount-wise), and set alarms for ungodly hours of the night to shop sample sales going on in far-off time zones (often to no avail). Now, after weeks at home, I can honestly say that I haven’t really shopped at all, or rather, I haven’t actually bought anything. For me, half the fun of shopping is getting to show it off, so without work events to attend or Saturday afternoon lunch dates to get dressed up for, what’s the point?
After seven weeks, though, I’m starting to feel withdrawal. Shopping withdrawal, that is.
Of course, given the current financial situation, shopping just to shop isn’t exactly in the cards. If I want to make a purchase, it has to be smart, something that I both want and need. For that, I called in reinforcements. To help me determine what exactly is worth splurging on for both my in-quarantine life and beyond, I asked my fellow fashion editors to share what they’ve had their eyes on style-wise, be it matching sweatsuits à la Zoë Kravitz or otherwise.
From a designer handbag that after months of contemplation was found via The RealReal for a fraction of the price to a pair of athletic shorts that are both perfect for your in-home Y7 classes and bi-weekly walks to the grocery store, the results ahead are just what I needed to sort through my thoughts and get me inspired to shop again. See what eight fashion editors decided was worth spending money on right now by clicking through the slideshow ahead. And if you get far enough, perhaps you’ll discover how I chose to indulge my shopping addiction in quarantine, too.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
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Believe it or not, Jonny Cota just had the best day of his life. Like most of us, he spent it in sweatpants, and like all of us, he was stuck indoors. But after months of keeping the launch of his namesake label — and the $1 million investment that made it all possible — to himself, setting that secret free last Friday was a welcome moment of positivity to brighten up an otherwise dark period for both the fashion industry and the world.
“The last couple of months have been some of the most insane months of my life,” Cota tells Refinery29 of winning Making The Cut, the televised competition on Amazon Prime Video that was co-created and co-hosted by Project Runway alumni Heidi Klum and Tim Gunn. The seasoned pair pushed 12 established designers to their creative limits in search of the next global fashion brand — an honor that now belongs to Cota, and one that he wears, unsurprisingly, incredibly well. “It’s taken six months of blood, sweat, and tears to get ready for this debut and it’s been thrilling and exhausting and life-changing.”
Cota is the self-taught owner of his own streetwear brand Skingraft, a family-operated business that had already been producing two annual men’s and women’s ready-to-wear collections before Making The Cut further solidified the label’s fashion clout. The designer is no stranger to the runways of New York Fashion Week and counts Nicki Minaj and Beyoncé among the roster of A-list clients that have worn his brand. By entering Klum and Gunn’s rigorous competition, Cota hoped for greater exposure as an emerging talent in the industry. By winning, he’s gained an international platform bigger than anything he could’ve dreamt up from his L.A. studio less than a year ago.
“I’m excited to take my aesthetic, my sustainable business goals, and my way of doing things, and to marry it with the awesome global reach of Amazon. I don’t feel like I’m losing myself in any capacity, I feel like I’m getting this huge opportunity to launch myself to the world,” Cota explains.
In addition to the funding for his namesake label, Jonny Cota Studio, the designer also won a year-long mentorship with the Amazon Fashion team. That opportunity has entailed consistent and detailed feedback on everything from larger-scale digital marketing initiatives for his new collection to the more granular tasks of product descriptions which, he’s learned, are equally as important when in the digital realm of retail. The show may have ushered Cota out of the comfort zone he describes as his signature leather silhouette of 15 years — “For [a judge like] Naomi Campbell to look at me and say ‘Jonny, I am unimpressed, you can do more,’ well, I knew I better fucking do more. It’s Naomi Campbell!” — but it’s the coaching he’s received since bringing home that first-place prize which has really helped Cota take his brand to the next level.
“I’ve always taken pride in being a very exclusive brand, but right away Amazon inspired me to be an inclusive brand instead,” Cota explains. “I was pushed to broaden my size range right away — three more sizes, options for both genders. I was pushed to describe my products in really clear detail and shoot clear, beautiful pictures so customers feel confident buying things online.”
By effectively learning to harness the power of the internet as a tool for growth, Cota ended up selling out his first collection within hours of its launch when his win was announced. Global health crisis aside, his hard work was met with tremendous success. And considering this is just the beginning for Cota, his inspiring story is one that feels really good to follow and celebrate these days. It’s one that’s filled with hopefulness and resilience both on and off screen.
“When I see myself on screen, I’m like yep, that’s Jonny Cota! The good, the bad, the bitchy, the funny, the weak, the strong, it’s all there for people to see and it’s kind of awesome.”
While Jonny Cota Studios grows to meet the demands of enthusiastic shoppers already waiting to stuff their cyber carts with replenished stock, the family keeping it all together behind-the-scenes is at the root of this blossoming label. With his brother as his business partner, his sister-in-law handling digital strategy, and his husband working on pop-ups for the brand, Cota’s greatest source of support has and always will be his passionate collective of loved ones. “It really takes a village,” he says, “and I’m so grateful that my village is my family.”
Check out some of our top picks from Cota’s exclusive Amazon collection below, which ranges in price from $40-$365 and in size from XS-XXL. To watch his full journey on Making The Cut, try Prime’s 30-day free trial here if you’re not already a member.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
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साड़ी चैलेंज भले ही सोशल मीडिया से गायब हो गया हो, लेकिन इसे पहनने के लिए भला किसी चैलेंज की क्या जरूरत है? तो अगर लॉकडाउन के दौरान आपका भी तैयार होने का मन है और इसके लिए आप साड़ी पहनना चाहती हैं, तो काजोल और प्रियंका चोपड़ा जोनस के लुक से प्रेरणा ले सकती हैं। सोशल मीडिया पर काजोल की एक बेहद प्यारी तस्वीर शेयर हुई है। इसमें वह लाइट पिंक कलर की साड़ी पहनी दिख रही हैं, जिसकी बॉर्डर पर रेड वेलवेट लगाया गया है। इस बॉर्डर पर साड़ी के रंग से मैच करते पिंक धागों से बेहद बारीक फ्लोरल एम्ब्राइडरी की गई है। वहीं साड़ी पर ओवरऑल मैचिंग कलर और सिल्वर थ्रेड वर्क भी देखा जा सकता है। काजोल ने इसके साथ रेड वेलवेट ब्लाउज पहना था। इस हाफ स्लीव्स ब्लाउज की स्लीव्स पर रेड स्टोन्स लगाए गए थे। वहीं गले के लिए स्वीटहार्ट नेकलाइन बनाई गई थी। काजोल ने इसके साथ ट्रडिशनल टच वाला कुंदन, स्टोन्स और पर्ल का मल्टीकलर चोकर नेकलेस पहना था। इसके साथ उन्होंने कानों में मैचिंग ईयररिंग्स पहने थे। बालों को नैचरल स्लीक वे में स्टाइल करते हुए बैक बन बनाया गया था, जिस फर उन्होंने गजरा लगाया था। काजोल के न्यूड मेकअप के साथ उनकी खूबसूरत आंखों को स्मोकी टच देते हुए हाईलाइट किया गया था। प्रियंका चोपड़ा का देसी लुक यूएस में पति निक के साथ रह रहीं प्रियंका चोपड़ा का साड़ी पहनने का मन हुआ तो उन्होंने इसके लिए लाइट वेट फैब्रिक को सिलेक्ट किया। ऐक्ट्रेस ने Koai ब्रैंड की ब्लू प्रिंटिड साड़ी पहनी थी। इस पर वाइट कलर का प्रिंट, ब्लू कलर को परफेक्टली कॉम्प्लिमेंट कर रहा था। इस टू-टोन को उनका ब्लाउज भी परफेक्ट बना रहा था, जो साड़ी से अपोजिट वाइट बेस ऐंड ब्लू प्रिंट पैटर्न का था। प्रियंका ने इसके साथ हाथों में सिल्वर चूड़ियां पहनी थीं। वहीं बालों को उन्होंने नैचरल रखते हुए खुला रखा था। न्यूड मेकअप चुनते हुए उन्होंने अपने लिप्स को डार्क बेरी कलर की लिपस्टिक से हाईलाइट किया था। तस्वीर में भले ही इस देसी गर्ल का पूरा चेहरा नजर नहीं आया हो, लेकिन यह कहने में कोई दो राय नहीं कि वह इस साड़ी लुक में शानदार लग रही थीं।
If your inbox is anything like ours — overcrowded with sample sale alerts and abandoned shopping cart reminders — it’s likely that you’re starting to feel a bit overwhelmed. Shopping is supposed to relieve us of our daily stressors, not add to it. Luckily, after scouring just about every sale on the web right now, we can say with certainty which ones are worth perusing and which ones, well, aren’t. And of all the end-of-season discounts happening today, Ganni’s is the most exciting.
This morning, beloved Scandi brand Ganni launched its first-ever POSTMODERN online sale, a five-day digital pop-up event that’s offering discounts up to 70% off on over 400 of the label’s most sought-after items. Included in the sale are both archival and new collections, dating back all the way to the fall ‘17 Love Society collection. In other words, all the leopard prints, seersucker, and tie-dye that you’ve thought about investing in from the brand only to abandon at the last minute are back — and they’re all being sold for a fraction of their original prices.
To help you navigate the sale, Ganni’s creative director and co-founder Ditte Reffstrup will be highlighting her favorite pieces from the archives via the brand’s Instagram account. Among her selects are a checkered wrap dress which she says “is one of her favorite summer dresses,” a striped knit top that was “inspired by the ‘90s” and reminds her of a top she had as a teen, and a lime green one-piece swimsuit that she wears more as a top. Styling hack: Reffstrup suggests you wear it with Bermuda shorts and a see-through shirt over top, beach or no beach.
Like many brands right now, Ganni has had to adjust its business to fit our current situation, specifically by moving all physical initiatives into the digital realm. That’s what this online POSTMODERN sale is all about. The pop-up event was designed to mimic the brand’s brick-and-mortar archive store in Copenhagen, which has since become a cult-favorite tourist destination for those visiting Denmark’s capital city.
Once you’ve seen the selection of items up for grabs, we’re betting you won’t think twice about pressing “Add To Cart.” But in the unlikely event that you need additional motivation, here’s an added bonus: Ganni will be donating 20% of all the profits from the POSTMODERN pop-up to UN Women’s solidarity funds, which support women currently being affected by COVID-19.
Click ahead to shop the best very finds from Ganni’s POSTMODERN archive sale.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
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अगर आपके पास भी ऐसी जींस है जिसे पहन-पहनकर आप बोर हो गई हैं और अब बस उसे फेंक देना चाहती हैं, तो ऐसा न करें। आपकी पुरानी जींस आपके काफी काम आ सकती है। इससे ऐसी-ऐसी चीजें बन सकती हैं, जिसके बारे में आपने शायद सोचा भी न हो। हम बता रहे हैं आपको ऐसी ही 5 चीजों के बारे में, जिन्हें आप आसानी से अपनी जींस से बना सकती हैं।
Covid-19 और लॉकडाउन के कारण न जाने कितने ऐसे कपल्स हैं जिनकी शादी टल गई है। इस स्थिति के कारण न तो वे शादी की शॉपिंग ही कर सकते हैं और न ही किसी को न्योता भेज सकते हैं। हालांकि, कुछ कपल्स ऐसे भी हैं, जो इस सब चीजों के फेर में न पड़कर बहुत ही साधारण तरीके से शादी रचा रहे हैं। इनमें से एक कपल 'बिग बॉस 2' के विनर आशुतोष कौशिक भी बन गए हैं। उनका शादी करते हुए विडियो सोशल मीडिया पर सामने आया है। बताया जा रहा है कि आशुतोष ने नोएडा स्थित अपने घर की छत पर ही शादी कर ली है। वायरल हो रहे विडियो में दूल्हा और दुल्हन का लुक सादगी से भरा हुआ लगा। क्लिप देख साफ लग रहा था कि दोनों ही पक्ष के लोग शादी का जोड़ा या शेरवानी तक नहीं खरीद सके थे। लेकिन चूंकि डेट पहले से फिक्स थी, तो इसलिए उनके पास भी ज्यादा ऑप्शन नहीं थे। दुल्हन ने सिंदूरी रंग की साड़ी पहनी थी, जिस पर ओवरऑल स्टोन और सीक्वंस वर्क किया गया था। सिर पर ली जाने वाली लाल चुन्नी भी बेहद सिंपल थी, जिसे देखकर लग रहा था कि शायद यह घर पर पहले से रही होगी और शादी में इसका इस्तेमाल किया गया। ऐसी चुन्नियों को आप अक्सर माता की पूजा में देखते होंगे। वहीं दुल्हन की चूड़ियां भी पूरी लाल नहीं थी। इसमें आधी लाल और आधी हरे रंग की चूड़ियां थीं। वहीं मेकअप से लेकर हेयरस्टाइल भी घर पर ही किया गया लग रहा था। बात करें दूल्हे यानी आशुतोष की, तो उन्होंने शेरवानी की जगह सिंपल पैंट्स और शर्ट पहनी थी। उन्होंने इस खास पल के लिए ब्लू फॉर्मल पैंट्स और ऊपर फुल स्लीव्स की वाइट शर्ट पहनी थी। गले में वह लाल बंधेज प्रिंट का दुपट्टा और सिर पर साइज से छोटी पगड़ी लगाए हुए थे। इससे लग रहा था कि शायद पगड़ी तक की उन्होंने कहीं से जुगाड़ ही की है। वैसे तस्वीरें देखकर यह मेसेज साफ है कि अगर आप किसी को जीवनसाथी बनाना चाहते हैं, तो उसके लिए आपको भव्य शादी या दिखावे की जरूरत नहीं है। एक सिंपल सी शादी और चार लोगों की मौजूदगी में भी सारी रस्मों को पूरा करते हुए शादी के बंधन में खुशी-खुशी बंधा जा सकता है।
माधुरी दीक्षित भले ही उम्र की हाफ सेंचुरी पार कर चुकी हों, लेकिन न तो उनकी खूबसूरती और न ही उनके ग्लैमर में किसी तरह की कमी आई है। वेस्टर्न वेअर में तो यह अदाकारा शानदार दिखती ही है, लेकिन इनके साड़ी लुक तो ऐसे होते हैं कि फैन्स के दिलों की धड़कन ही बढ़ जाती है।