RITU KUMAR | PAYAL SINGHAL | SANGEETA BOOCHRA | ASHIMA LEENA | AHILYA | SATYA PAUL | SHAZE | AZA | RINA DHAKA | GLOBAL DESI | ZARIIN |
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Dresses | Dresses | Designer Piece | Kurtas & Kurtis | Kadda | Sarees | Jewellery | Ethnic Wear | Designer | Women's Shoes | Sportswear |
Kurtas | Western Wear | Jewellery | Salwar Suits | BangleSet | Printed Sarees | Earnings | Sarees | Dress Material | Jewellery | Sports & Shoes |
Jackets | Tops | Bangles | Tops | Pendants | EmbellishSarees | Bangles & Bracelets | Kurtas & Kurtis | DesignerSaree | Fashion Jewellery | Gold jewellery |
Tops | Ethnic Wear | Coin & Bars | Leh Cholis | Kadda | Handbags & Clut | Rings | Salwar Suits | Blouses | Bridal Set | Pumps & Pee |
Skirts | Salwar Suits | Earings | Western Wear | Acessories | Bags & Luggage | Jewellery Sets | Chunnis & Dupattas | Gowns | Jeans | Spectacle |
Jumpsuits | Sarees | Chains | Dresses | Earings | Top-Handle Bags | Sunglasses | Bottom Wear | T-Shirts & Shirts | Jeans & Jeggings | Nightwear |
Thursday, July 16, 2020
जब बोल्ड फोटोशूट के कारण मलाइका अरोड़ा के अंडरआर्म्स पर चढ़ गई लोगों की नजरें July 16, 2020 at 06:34PM
प्रेग्नेंसी में करीना ही नहीं मीरा राजपूत भी लगी थीं बेहद स्टाइलिश, कपड़ों का सिलेक्शन देख हर कोई रह गया था हैरान July 16, 2020 at 05:35PM
Why Are Primary Colors Trending In Fashion Right Now?
Scrolling through my collections page on Instagram, one thing stands out among the rows and rows of mid-century modern furniture I can’t afford, dreamy outdoor dinner spreads, and every photo ever posted by Simon Porte Jacquemus: Primary and secondary colors are taking over in fashion.
During fall ‘20 New York Fashion Week, designers like Christopher John Rogers, Proenza Schouler, and Sies Marjan all brought reimagined shades of blue, red, and yellow to their runways. Fellow NY-based label Hellessy incorporated kelly green, a secondary color, into its jewel-toned fall collection, while bicoastal indie brand Eckhaus Latta featured tangerine orange. The streets outside of shows were equally as back-to-basics in their color palettes, with attendees packing on layers of fire engine red, margarine yellow, and Pantone’s color of the year, Classic Blue, thanks to luxury brands like Loewe, Marni, The Row, and Bottega Veneta.
In the months since Marc Jacobs — who also happened to utilize the colors in his fall collection — closed out New York Fashion Week, a lot has changed. The pandemic that followed the city’s fashion week has affected nearly every aspect of the industry; Giants like J.Crew and Neiman Marcus filed for bankruptcy, while independent labels like Sies Marjan were forced to shut down. Yet, one thing in fashion has prevailed: the rising popularity of primary and secondary colors.
If anything, varying shades of red, blue, and yellow — as well as the secondary colors they become when mixed together — have garnered even more acclaim since the start of COVID-19, with streetwear brands like Aimé Leon Dore and Noah offering up track shorts, baseball caps, colorblocked button-downs, and other at-home sartorial favorites, all in the standard colors of the rainbow. ALD’s latest collaboration with New Balance is an ode to red, blue, yellow, and green.
The color trend goes hand-in-hand with the resurgence of ‘90s sportswear, which notably featured pieces like nylon anoraks, logo-embossed crewnecks, and bike shorts à la Princess Diana. In fact, Copenhagen-based brand Martin Asbjørn recently introduced a retro-inspired sportswear collection of monochrome sweatsuits in red, blue, purple, and green that are perfect for the kind of laidback fashion we’ve grown accustomed to in quarantine.
View this post on InstagramA post shared by MARTIN ASBJØRN (@martinasbjorn) on Jun 23, 2020 at 12:31am PDT
Demna Gvasalia brought a range of red, blue, green, and orange pieces to his resort ‘21 collection for Balenciaga that took place earlier this month — though Gvasalia has championed the hues for quite some time now. His spring ‘20 collection was also ripe with reds, blues, and greens, culminating in two larger-than-life ball gowns, one in bright red and the other in electric blue. Yes, both were meme’d in equal volume.
The campaign that followed, which was released in February of this year, was a political one, with imagery shot by photographer Laurence Chaperon and slogans that read, “Love Is For Everyone,” “We Vote For Tomorrow,” and “Think Big.” The background of the campaign was a shade of blue, while a BLCG logo in the upper righthand corner of every shot was painted red. At that point, the 2020 presidential election was coming, but not yet truly upon us. Now, however, as we see these two primary colors taking over fashion, the election is closer than ever. Coincidence? Who knows?
What some might not know is that all of the primary and secondary colors play a role in politics, too. Green represents the grassroots party in the U.S., a party that centers around environmentalism, among other things. Meanwhile, purple symbolizes the monarchy and yellow is a symbol for the libertarian party. With that in mind, it’s interesting that all of the shades are resurfacing right now.
During the current state of political and social instability, consumers are also looking for safety and serenity, something that primary and secondary shades are known to provide. Classic Blue, in fact, was chosen as the color of the year for its calming effect, according to Pantone’s website, which states that the “enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” Furthermore, “Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge,” the website says.
Pantone’s fall ‘20 NYFW color palette also included Ultramarine Green, which “exudes self-assurance and poise;” Amberglow, a traditional shade of orange, which “promotes self-confidence and creative self-expression”; and Green Sheen, a bold yellow, that represents rebellion, something we’re seeing a lot of as young people around the world fight for racial and LGBTQIA+ equality both on the streets and behind digital screens.
During times such as these, it’s easy to look at a trend as just a trend. Yet, when you look at ones like flame print or the return to ‘60s-era psychedelic patterns, it’s hard not to question whether there is a deeper meaning to them. Regardless, despite everything we’ve endured so far in 2020, there is a sense that a new dawn is coming, and when it arrives, we’ll be sure to welcome it in a fresh pair of ALD x NB 827s.
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Will NYFW Actually Happen?
While international fashion cities like Milan and Paris are going ahead with physical shows come fall’s Fashion Month, IMG, the company that owns and operates NYFW: The Shows, is still working out the details amidst the pandemic.
On Thursday, WWD reported that IMG sent out a “fashion week deck” to all participating designers to determine their interest in holding shows in September. The accompanying letter, obtained by WWD, reportedly reads: “Over the past few months, we’ve heard from so many of you about the challenges you face, your uncertainty about what’s ahead and the plans you’re making to weather the storm while keeping your team and customers safe. The stories vary widely, but there’s been one common thread: This is a time that will require all of our collective creativity and commitment to help the industry we love not just survive, but thrive.”
The plans, which according to the article are subject to the Phase Four reopening of New York City, included an outline of the health and safety precautions that will be put in place at Spring Studios, where NYFW: The Shows takes place every season, including temperature checks, mandatory face shields and goggles for hair and makeup artists, hand sanitizer stations throughout the building, and more. Attendees and employees will also be required to wear face masks at all times. In addition, Spring Studios will reportedly offer extra rooftop presentation space for designers and a dedicated livestream for shows.
According to WWD, show formats on the table range from immersive runway shows and presentations to livestreamed productions, pop-up shops, and original films.
Since the pandemic hit New York, the city has yet to hold a major fashion event, with men’s and resort ‘21 programming having been canceled by the CFDA back in May. “The decision was based on the current global situation, the ongoing uncertainty regarding its impact on retailers and their open-to-buys, and designers’ challenges in producing collections at this moment,” a statement from the organization said. “The CFDA remains respectful of everyone’s priorities during this time. First and foremost protecting the health and wellbeing of our teams and ourselves, and stabilizing business operations.”
At the end of June, WWD reported that NYFW will be shortened to just three days, with shows — be they digital or physical — set to take place from September 14 to 16, rather than 11 to the 16, as previously planned. Depending on demand, it was reported, an extra day on September 17 would be added to the calendar.
Even if IMG does go through with NYFW as planned, it’s unlikely to be the same without New York’s heavy hitters like Michael Kors, Gabriela Hearst, and Marc Jacobs, who have already canceled showing in New York in September. Kors released a statement in June, postponing the presentation of his spring ‘21 collection until later this year, while Hearst announced plans to show in Paris instead.
When asked for comment, IMG said that it does not have “anything to share beyond what has been reported in the WWD story.”
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