Shop Damson Madder’s Viral Summer Bestsellers at 40% Off

If an oversized frilly collar or leopard-print vest makes you think of Damson Madder, then you’re likely a superfan—or simply in the know about the UK brand taking over Instagram feeds (and the streets). Either way, you’re in luck: the It-girl-approved label is featuring select viral and bestselling styles at 40% off. We’re talking airy sundresses, breezy pants, adorable swimsuits, and so much more.

Whether you’re hunting for a milkmaid-esque dress, feeling a new pair of trendy jorts, or still obsessing over everything butter yellow, Damson Madder’s sale section has it all. Plus, you’ll find plenty of matching sets and separates begging to be paired together — not to mention whimsical hair accessories, sunglasses, and hats to complete your summer looks.

Read on to refresh your summer wardrobe with fresh styles before the sale—and stock—runs out.

Damson Madder Dresses On Sale

For warm summer days, stock up on airy mini and midi dresses that carry you from picnics and garden parties to sunset strolls and rooftop dinners. From bows and eyelet details to flouncy skirts and fluid slips, these styles are all part of Damson Madder’s sale-ready lineup.

Damson Madder Matching Sets On Sale

Matching button-down and shorts sets, coordinated tops and skirts, and voluminous puff sleeves paired with bloomers — Damson Madder’s matching sets deliver easy, polished looks. Bonus: Pajama sets are up to 50% off, perfect for elevating your at-home wardrobe.

Damson Madder Tops On Sale

From puff sleeves to cotton camis, these are the tops that celebrate summer dressing. Pair them with high-waisted shorts or breezy skirts to channel Damson Madder’s effortless, whimsical aesthetic.

Damson Madder Swim On Sale

Bikinis and one-pieces with the brand’s signature girlhood flare — seriously, what’s not to love? From playful prints to iconic cuts, these swimsuits make packing for your next getaway or pool day a breeze.

Damson Madder Pants & Skirts On Sale 

Airy pants and pretty skirts are summer staples — breathable, stylish, and perfect for everything from weddings to weekend getaways. These picks strike the ideal balance of comfort and charm for the season’s heat.

Damson Madder Jeans On Sale

Get your denim fix with Damson Madder’s lineup of everyday jeans, unexpected cargo silhouettes, and statement patterns like snake print. The brand’s popular Drew and Dion styles are offered for under $100 in several washes and prints — so you can find your perfect pair without compromising your vibe or your budget.

Damson Madder Bags On Sale

Many of Damson Madder’s popular bags — from roomy totes to occasion-ready styles — are discounted by 40%. Pair a woven tote with your favorite slip dress or elevate a casual look with an embroidered bag for instant charm.

Damson Madder Accessories On Sale

Complete any look with Damson Madder’s perfectly playful accessories — from cherry-on-top hair bows to raffia hats, sunglasses, and headscarves.

Shop full Damson Madder sale

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Model Mia Regan’s H&M Collab Is An Ibiza-Inspired “Dream Summer Wardrobe”

If your summer plans include beach days, hiking, music festivals, dancing, and dining al fresco, then H&M’s new collaboration launching July 17 needs to be on your radar — and in your shopping cart ASAP. British model, content creator, and long-time friend of the retailer Mia Regan has co-designed her “dream summer wardrobe,” she tells Refinery29. And it’s the versatile, travel-ready capsule of our dreams, too.

While Regan’s Instagram is full of editorials and fashion events, it also highlights her travel adventures and film photography. Often spotted in staple headscarves and hiking shoes on her escapades, Regan’s lifestyle and style are reflected in the collection. As she explains, “I wanted to design it so you could wear it to a festival or on a hike, or out to dinner or drinks with your girls.”

From utilitarian capris, which came easily to her, to breezy pieces like a sarong detailed with her hand-drawn illustrations, Regan was hands-on throughout, submitting sketches and collaborating with the Stockholm team. “I take my film camera everywhere,” she says. “One of the illustrations is actually from a picture I took on an H&M trip in Portugal — it’s me and my friend lying down, and I drew that.”

The 17-piece capsule also includes maxi dresses, matching sets, swimwear, and accessories — including a personal favorite, the cord belt — all in earthy palettes, with asymmetric details, silver hardware, and cheerful prints that transition effortlessly from day to night.

In a press release, Regan said she drew inspiration from “travels to bohemian Ibiza, dancing at British festivals, retro movies, and sun-soaked European holidays with friends.” She also told Refinery29 she designed with her friends and family in mind: “Seeing them wear, enjoy, and style the pieces in their own way is really lovely.”

H&M creative advisor and head of womenswear design Ann-Sofie Johansson added, “Mia’s style is eclectic — she has a great eye for details and a very instinctive way of mixing different elements. It was inspiring to watch this good friend of the brand explore her creativity throughout the design process.”

So whether you’re escaping on a European vacation or staying local, Mia Regan’s H&M collaboration is here to dress you for every summer adventure.

Shop the full H&M x Mia Regan collection on July 17.

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