Wednesday, July 31, 2024

The 22 Best Matching Sweatsuit & Lounge Sets To Live In Year-Round

As much as we love playing dress up, slipping in and out of the latest, greatest fashion trends, it is always impossible to resist the appeal of a matching sweatsuit or lounge set. They’re cozy, they’re comfy, they’re cute, and — if made with quality and care — will last you a lifetime. Not to mention, all the purposes they can serve. Existing somewhere between sporty athleisure and a polished co-ord, sweatsuits are an easy shortcut if you are hoping to look casual yet put-together. Throw one on when you can't be bothered to style an outfit, are cramming a week’s worth of chores into one day, working remotely (and need a slightly more polished upgrade to pajamas), or are traveling; sweatpants are a savior for curling up on chilly planes. Even better, the pieces can also be worn individually — which promises endless mix-and-match possibilities when you do have time to deliberate on what to wear.

So, if you’re ready to finally replace those ratty, holey sweats gathering dust in your wardrobe, we’ve got you covered. (No judgment, we all have that one pair that’s seen us through school, college, and countless duvet day TV binges). Ahead, find 23 top-quality and stylish sweatsuit sets from retailers we love and trust. We’ve covered all seasons here — from lightweight short sweats and ultra-lightweight cotton lounge sets for summer, to thick, cozy sweat sets for fall and winter hibernation.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.

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Abercrombie & Fitch YPB neoKNIT Polo Sweatshirt, $60 & YPB neoKNIT Cinched Hem Pant, $70 



Everyone loves Abercrombie for its jeans, but few know that the brand also offers activewear and loungewear — especially plenty of stylish matching sets. Their sweatsuits are made with something called neoKNIT, which is a special fabric made from layers of sweat-wicking neoprene, meaning that it feels thick and cozy to wear, but is also suited for getting active (perfect for your daily hot girl walks, especially with the matching sweatshirt, not pictured here).

Abercrombie & Fitch YPB neoKNIT Cinched Hem Pant, $, available at Abercrombie & Fitch

Abercrombie & Fitch YPB neoKNIT Polo Sweatshirt, $, available at Abercrombie & Fitch

Alo Yoga Accolade Crew Neck Pullover, $118 & Accolade Straight Leg Sweatpant, $118




Alo is, understandably, known best for its extensive range of yoga attire and workout sets, but did you know it also boasts a range of sweatsuits in a slew of silhouettes and neutral tones? Our very own Fashion Director Irina is a fan of this particular set in soft heather gray.

Alo Yoga Accolade Crew Neck Pullover, $, available at Alo Yoga

Alo Yoga Accolade Straight Leg Sweatpant, $, available at Alo Yoga

Daily Practice by Anthropologie Horseshoe Sweatshirt, $88 & The Zola Joggers by Daily Practice by Anthropologie, $88




Anthropologie's brand Daily Practice offers casual loungewear that's incredibly chic and perfect for everyday wear. We have our eyes on this set in a beautiful turquoise green — especially for the tapered cut of the sweats, which offer a sleeker fit (the matching sweatshirt is not pictured here).

Daily Practice by Anthropologie The Zola Joggers, $, available at Anthropologie

Daily Practice by Anthropologie Horseshoe Sweatshirt, $, available at Anthropologie

Free People Free-est Malibu Solid Pant Surf Set, $98



We’re long-time fans of Free People’s lounge and activewear offerings, right across their various brands (especially FP Movement and Free-est), and so, it’s often difficult to narrow down our selection. It was this lightweight knit set that won us over though. Available in an assortment of colors, from easy neutrals to bold and bright, it’s light enough for summer heatwaves and to wear to the beach, but also for curling up with a good book on a cooler day at home. Aka perfect for your vacation packing.

free-est Malibu Solid Pant Surf Set, $, available at Free People

Madewell Plus MWL Superbrushed Easygoing Sweatshirt, $65 & Plus Superbrushed Easygoing Sweatpants, $75 $49.99



For super soft size-inclusive active and loungewear, Madewell is always top of our lists. Its size range extends to 4X and a vast majority of the range is created with recycled polyester made from waste plastic bottles.

Madewell Plus MWL Superbrushed Easygoing Sweatshirt, $, available at Madewell

Madewell Plus Superbrushed Easygoing Sweatpants, $, available at Madewell

Ann Taylor Haven Well Within Organic Cotton French Terry V-Neck Sweatshirt, $78 $26 & Curved Hem Shorts, $58 $20



Part of the Haven Well Within collection Ann Taylor stocks, this short sweat set is made with 100% organic cotton; meaning it’s super light and breathable. A summer sleep and lounge must!

Haven Well Within Organic Cotton French Terry V-Neck Sweatshirt, $, available at Ann Taylor

Haven Well Within Organic Cotton French Terry Curved Hem Shorts, $, available at Ann Taylor

Mate The Label Organic Fleece Oversized Sweatshirt, $128 & Relaxed Pocket Sweatpant, $128


 
Made with 100% GOTS-certified organic cotton, Mate The Label’s sweats don’t compromise on style or substance. As its product pages explain, organic cotton uses 47.9% less water and 17.5% less carbon to create and does not use any pesticides or plastic to be grown and harvested.

Mate The Label Organic Fleece Oversized Sweatshirt, $, available at Mate the Label

Mate The Label Organic Fleece Relaxed Pocket Sweatpant, $, available at Mate the Label

Italic Cashmere Lounge Set, $245




Italic is our go-to for luxury unbranded goods. They partner directly with manufacturers and act as a conduit for customers, bypassing the middleman and cutting out unnecessary costs for both. This means you can buy a 100% cashmere lounge set like this for less than $250; one that has been crafted by a manufacturer who has, in the past, supplied the likes of Maje and Sandro.

Italic Cashmere Lounge Set, $, available at Italic

Lululemon Scuba Oversized Funnel-Neck Full Zip, $148 & Softstreme High-Rise Pant, $128



As you know, we always have time for Lululemon and have tested out (and fallen in love with) plenty of their activewear and lounge bestsellers. Our Senior Writer Venus Wong, who is often flying for work, swears by Lululemon when traveling — especially the Softsteme Pants and matching Scuba Oversized Zip sweaters, which are fleece-lined for warmth and have handy design features like thumb holes, high-necks, and deep pockets. Ideal for burrowing down into when up early for a flight.

Lululemon Softstreme High-Rise Pant Regular, $, available at Lululemon

Lululemon Scuba Oversized Funnel-Neck Full Zip, $, available at Lululemon

Summersalt The Softest French Terry Boatneck Pullover, $65 & Tie-Waist Pant, $85



Best known for its swimwear, Summersalt should also be on your list for loungewear. This matching set is just as comfy, but elevates the typical sweatsuit.

Summersalt The Softest French Terry Boatneck Pullover, $, available at Summersalt

Summersalt The Softest French Terry Tie-Waist Pant, $, available at Summersalt

Vuori Granite Cropped Hoodie, $128 $89 & High Waist Flare, $118 $70



Vuori's lounge-meets-activewear options are moisture-wicking, made of recycled materials, and have four-way stretch.

Vuori DreamKnit Granite Cropped Hoodie, $, available at Vuori

Vuori DreamKnit Granite High Waist Flare Pant, $, available at Vuori

Skims Cotton Fleece Classic Hoodie, $76 & Jogger, $68 $34



Sweatsuits may not be the first thing that comes to mind when you think of Skims, better known for its skin-tight bodywear, but we rate it for simple sweat staples and lounge styles (all in its signature neutral shades). 

Skims Cotton Fleece Classic Hoodie, $, available at Skims

Skims Cotton Fleece Classic Jogger, $, available at Skims

Girlfriend Collective Birch 50/50 Cropped Sweatshirt, $78 $46.80 & Birch 50/50 Wide Leg Sweatpant, $78 $46.80



Girlfriend Collective has grown its activewear and athleisure offerings, giving us this not-too-heavy, not-too-light sweatsuit. Made with 91% recycled plastic bottles, it also has one of the most inclusive size ranges on this list, from XXS to 6XL.

Girlfriend Collective Birch 50/50 Cropped Sweatshirt, $, available at Girlfriend Collective

Girlfriend Collective Birch 50/50 Wide Leg Sweatpant, $, available at Girlfriend Collective

Good American Cropped Cotton Hoodie, $119 $71.99 & Sweatpant Shorts, $89 $61.99



Subtle but effective, the cropped, cinched waist on this hoodie instantly elevates your sweatsuit game. Paired with matching cloud blue shorts and you’re set for running errands, a brunch catchup or a surprise, mid-afternoon nap.

Good American Cropped Cotton Hoodie, $, available at Good American

Good American Sweatpant Shorts, $, available at Good American

Pact Cool Stretch Cropped Lounge Tank, $25 & Cool Stretch Lounge Pant, $48



Known for its affordable selection of sustainable, organic closet essentials, Pact recently added a new selection of loungewear styles to the mix.

PACT Cool Stretch Cropped Lounge Tank, $, available at PACT

PACT Cool Stretch Lounge Pant, $, available at PACT

Quince SuperSoft Fleece Crew, $34.90 & SuperSoft Fleece Cropped Wide Leg Pants, $39.30



Quince is one of our favorite online retailers for high-quality basics at wallet-friendly prices, and it makes a curated selection of loungewear staples worth your hard-earned cash.

Quince SuperSoft Fleece Cropped Wide Leg Pants, $, available at Quince

Quince SuperSoft Fleece Crew, $, available at Quince

GAP Textured Cropped Hoodie, $74.95 $29 & Textured Dolphin Sweat Shorts, $44.95 $26



Unsurprisingly, GAP makes some of the best athleisure staples (after all, they’re best known for their iconic GAP logo hoodies). This two piece is our favorite for its loose, oversized fit and the slight crop of the hoodie (which hits the waistband of your jeans perfectly, if worn separately).

Gap Textured Cropped Hoodie, $, available at Gap

Gap Textured Dolphin Sweat Shorts, $, available at Gap

Roots Cloud Hoodie, $92 & Cloud Cargo Sweatpant, $88



Roots have elevated the classic sweatpant by combining it with another downtime fave: the cargo pant.

Roots Cloud Hoodie, $, available at Roots

Roots Cloud Cargo Sweatpant, $, available at Roots

Everlane The ReTrack Hoodie, $98 & The ReTrack Jogger, $98 $29 



Everlane has got a growing collection of loungewear, but we're particularly fond of this classic streetwear silhouette (if it ain’t broke…).

Everlane The ReTrack Jogger, $, available at Everlane

Everlane The ReTrack Hoodie, $, available at Everlane

Jenni Kayne Marina Sweatshirt, $245 & Marina Sweatpant, $275



From everyone's favorite luxury knitwear maker comes an equally soft matching sweatsuit set.

Jenni Kayne Marina Sweatpant, $, available at Jenni Kayne

Jenni Kayne Marina Sweatshirt, $, available at Jenni Kayne

Cozy Earth Bamboo Short Sleeve Polo, $100 $65 & Bamboo Shorts, $85 $55.25



Cozy Earth are already on our list of top sustainable bedding retailers, but along with their sheet sets and duvet covers, they also produce super-soft, temperature-regulated sleepwear that is certified chemical-free, using Oeko-Tex-certified materials (linen and organic bamboo free of toxic dyes and other chemicals).

Cozy Earth Bamboo Short Sleeve Polo, $, available at Cozy Earth

Cozy Earth Bamboo Shorts, $, available at Cozy Earth

Pangaia 365 Midweight Hoodie - Jade Green, $165 & 365 Midweight Track Pants - Jade Green, $155




Bookmark Pangaia if you're a color-lover looking to inject some fun into your downtime wardrobe.

Pangaia 365 Midweight Hoodie - Jade Green, $, available at Pangaia

Pangaia 365 Midweight Track Pants - Jade Green, $, available at Pangaia

DONNI The Eco-Terry Crewneck, $184 & Sweatpants, $144


These are the perfect weight for summer chillouts and have a relaxed, elegant feel thanks to the slim-fit, tapered cut of the sweatpants. As DONNI’s own styling proves, they’re easy to dress up with a button down shirt, but for a matching look try their Eco-Terry Crewneck.

Donni The Eco-Terry Sweatpants, $, available at Donni

Donni The Eco-Terry Crewneck, $, available at Donni

Like what you see? How about some more R29 goodness, right here?

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Tuesday, July 30, 2024

Clogs Are The Shoe Trend We Love To Hate: 25 Styles To Try

Fashion may need clogs, but clogs don’t need fashion. The shoe style has long thrived on the sartorial sidelines, happily occupying space inside the functional and comfortable footwear category without requiring recognition. While sometimes known to unfurl its freak flag, the clog never sheds its core traits of function, dependability, comfort, and relative affordability. Despite its occasional appearance in the limelight, the chunky shoe is a steadfast foot supporter that crosses styles and decades. Thus, we present to you, our love letter to the clog: The uber-functional, super-comfortable, and (most of the time) good-for-your-feet shoe. 
 
Clogs stand on their own — separate from evolving shoe trends — as a constantly reliable yet divisive style. The upshot of the 2024 clodhopping renaissance, however, is that there are more clog options (ahem, cloptions) than ever, rendered in materials like rubber, leather, wood, cork, and foam. We left no clog unturned, rounding up kicks from every type of brand, whether it's the durable working Dansko clog, designer styles from the likes of Bottega Veneta and Loewe, or platform clogs from the brand we love to hate: Crocs. Consider this your clog shopping guide — a cataclog, if you will — to every good, rad, and plain ugly style of this eternal footwear.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.

For more can't-miss shopping stories delivered straight to your inbox, sign up for our Most Wanted newsletter.

FP Movement Halftime Clog


Whether you're hitting the gym or stomping around your house, these sleek PVC clogs are an easy on-and-off shoe. “Perfect fit. Very comfortable. Like the padded arch support,” one customer wrote in a review. Pair this under-$100 Free People find with some funky socks if you're feeling it.

Shop Free People

FP Movement Halftime Clog, $, available at Free People

Simon Miller Bubble Clog


Simon Miller has always made a nice array of investment-worthy pieces, but these best-selling clogs are a fashion-insider favorite. They come in an array of colors, including silver, blue, and green, and in a range of vegan leather and faux shearling fabrics. They’re just the right amount of chunky and sleek. 

Shop Simon Miller

Simon Miller Bubble Clog, $, available at Simon Miller

FitFlop Shuv Clogs


Founded in 2007, FitFlop is an orthopedic footwear brand that uses biomechanics to inform the design of its shoes. It means that these clogs are guaranteed to keep you feeling aligned and supported all day — and you can be certain this style is backed by science and several clog-loving members of the R29 Shopping team.

Shop Zappos

FitFlop Shuv Clogs, $, available at Zappos

Camper Traktori Leather Clog


We’re having a Brat green summer thanks to Charli XCX, so take inspiration from divisive color and funky fashion trends with a pair of chunky neon green clogs.

Shop Camper

Camper Traktori Leather Clog, $, available at Camper

Terrain Gardana Clogs


If you’re on the hunt for a durable shoe that can do it all and withstand the outdoor elements, look no further than these gardening clogs. The recycled materials just need a quick wipe-down with a sponge before you put them to work again.

Shop Anthropologie

Terrain Gardana Clogs, $, available at Anthropologie

Aeyde Bibi Clogs


Take the lead from this Berlin-based footwear brand, and transition from studded ballet flats to studded clogs this fall.

Shop Ssense

aeydē Black Bibi Clogs, $, available at SSENSE

Melissa Zoe Jelly Clog


Melissa is adored for its fun rainbow array of '90s-inspired jelly shoes, and we are throwing it back to childhood with some colorfully squishy clogs. If pink isn't your color, there's also a pastel green and black to pick from.

Shop Urban Outfitters

Melissa Zoe Jelly Clog, $, available at Urban Outfitters

Sézane Dakota High Clogs


These studded leather heeled clogs will become your go-to shoe as we transition from the summer to the fall.

Shop Sézane

Sézane Dakota High Clogs, $, available at Sézane

Steve Madden Mellow Suede Slingback Platform Clogs


Slingback shoes are trending, so why not strap on a pair of suede slingback clogs this fall? You’ll look extra cozy while feeling extra comfy.

Shop Steve Madden

Steve Madden Mellow Cognac Suede Clogs, $, available at Steve Madden

Lotta From Stockholm Swedish Clogs


While you’ll often see clogs in muted natural tones like tan, brown, and black, we love a clodhopper in a nice, eye-catching hue — like this cherry-red pair from affordable footwear brand Lotta From Stockholm. (See also: a similar patent-leather lace-front style from Etsy clog merchant Verka.)

Shop Etsy

Lotta From Stockholm Swedish Clogs, $, available at Etsy

Crocs Siren Clog


The reign of this rubber shoe is fully upon us, so say goodbye to that last shred of resistance against Crocs. With a 4.6 out of 5 star rating from nearly 400 shoppers, this platform style is sure to make any outfit effortlessly cool.

Shop Crocs

Crocs Siren Clog, $, available at Crocs

Ugg Goldenstar Clog


These Uggs have been declared the viral shoe of fall 2024 (for proof, see this TikTok video’s 2.7 million views). Wear the slingback clogs with the strap worn behind your heel or in front of your ankle for a two-in-one shoe.

Shop Ugg

Ugg Goldenstar Clog, $, available at Ugg

Bottega Veneta Flash Rubber Mules


The ugly clog trend is officially a thing when the most coveted shoe is a seamless waterproof slingback clog from Italian luxury brand Bottega Veneta.

Shop MyTheresa

Bottega Veneta Flash rubber mules, $, available at mytheresa

Adidas Adifom Stan Smith Mules


You know about the iconic Stan Smith sneakers? Well, now there are Stan Smith clogs, and we’re obsessed. Pick between several vibrant and neutral colorways depending on your vibe.

Shop Adidas

Adidas Stan Smith Mules, $, available at Adidas

Maguire Clemenze Black Clog Deadstock Leather


Looking for a pair of high-quality, artisanal clogs? Then look to these handmade leather slingback clogs.

Shop Maguire

Maguire Clemenze Black Clog Deadstock Leather, $, available at Maguire

DV by Dolce Vita Lexy Platform Clog


Get a bit of height in a pair of platform cogs, like these bright-white ones. The lug sole and block heels will be great for all your outdoor fall activities.

Shop DSW

DV by Dolce Vita Lexy Platform Clog, $, available at DSW

Birkenstock Tokyo Super Grip Slingback Clog


Birkenstock is an OG when it comes to clogs, so new updates to the brand's classic styles are always worth a closer look. On these easy-going slingbacks, you can expect a "Super Grip" non-slip sole, which makes running those "slip-on-and-go" errands in fall weather a tad more bearable.

Shop Zappos

Birkenstock Tokyo Super Grip Slingback Clog, $, available at Zappos

Intentionally Blank Agatha Slip On Mule


If you want a basic, no-frills mule that goes with everything, Intentionally Blank has the shoe for you. We love the simple yet well-made design that includes a memory foam footbed for your feet.

Shop Madewell

Intentionally Blank Agatha Slip On Mule, $, available at Madewell

Calzuro Classic Rubber Work Clogs


Shopping savants have long embraced this low-heel rubber clog, manufactured in Italy for medical professionals — which, owing to their European provenance, are chicer than they need to be. “Nurse for seven years, usually wear Dansko or sneakers,” wrote one reviewer on Amazon. “A lot of the surgeons, techs and other nurses swear by these, so I decided to give them a go. After a month and a half later of wearing them I am so pleased. Plan on ordering another pair to put into rotation.”

Shop Amazon

CALZURO Classic Rubber Work Clogs, $, available at Amazon

Dr Martens Laketen Atlas Leather Slingback Platform Mules


We know and love Dr Martens for its iconic boots, but they also have a fair share of top-rated sandals, loafers, Mary Janes, and mules, like this leather pair, which has adjustable slingback straps.

Shop Dr Martens

Dr. Martens Laketen Atlas Leather Slingback Platform Mules, $, available at Dr. Martens

Loewe Foam Clog in Light Foam Rubber


Slip into designer clogs that’ll add an interesting touch to any outfit. We’re a fan of the unexpected heeled shape and matte black finish. 

Shop Loewe

Loewe Foam clog in light foam rubber, $, available at Loewe

Dansko Professional Clog


Our love for Dansko is well-documented, so we won’t spend too much time on it here. What we haven’t discussed are the latest additions to its print canon — like this metallic rose print  in a patent-leather finish. However, if you’re looking for a more subtle iteration, we recommend the black patent leather for a look that’s elevated but still clog.

Shop Dansko

Dansko Professional Clog, $, available at Dansko

Nisolo All-Day Open Toe Clog


If you’re searching for a clog that you can effortlessly wear in the summer (and not worry about your feet getting hot and sweaty), opt for a pair of open-toe, chunky-yet-lightweight heeled clogs. They’re versatile and elevated, with one customer writing, “These are my favorite shoes. They are easy to walk in and I love them with everything.”

Shop Nisolo

Nisolo All-Day Open Toe Clog, $, available at Nisolo

Sandgrens Nubuck Leather Studded Clogs


Sandgren, a heritage Swedish clog brand that’s been in the wooden-footwear biz since 1846, still makes its premium clogs in Sweden — each pair takes a full 24 hours to construct.

Shop Etsy

Sandgrens Nubuck Leather Studded Clogs, $, available at Etsy

Jenni Kayne Shearling-Lined Moc Clog


Jenni Kayne's shearling-lined take on this traditional shoe is the stuff clouds are made of. “I had to size up from an 8 to a 9 in these but they are so cozy and comfy. I wear these out And get compliments all the time. JK quality is just so good, yes it’s that good. I’ve never had an item that isn’t amazing," wrote a Jenni Kayne customer.

Shop Jenni Kayne

Jenni Kayne Shearling-Lined Moc Clog, $, available at Jenni Kayne

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Hyper-Feminine Fashion Isn’t Just For The “Girls” — It’s For Everyone

Whether it’s Sabrina Carpenter leading the babydoll dress movement, model and influencer Nara Smith flaunting puff-sleeve designer gowns in her viral kitchen videos, or fashion trends like the coquette aesthetic popularizing lace trims and bow details, hyper-femininity has been the thread running through fashion over the past year. 

The fall/winter 2024 runways were as girly as it gets. Miu Miu, who previously brought back the micro mini skirt, merged childlike and adult dressing with puffy A-line skirts, embroidered appliqué, and extravagant sheer dresses. Danish designer Cecilie Bahnsen, who is known for her flowy and romantic silhouettes, sent models down the runway in ruffle gowns with empire waists and corseted leather coats and dresses. There were lace bodices from Gucci; voluminous, bright-colored tulle by Molly Goddard; and dresses with giant bows at Simone Rocha.

Though it may seem like it, the hyper-feminine aesthetic isn’t about specific styles or colors, nor is it catered to a particular gender. This trend is about embracing the concept of girlishness in your everyday. It’s about wearing a mini bubble skirt with long socks and mesh ballet flats to the corner store, or a Victorian-style dress with a sheer, embroidered skirt on a regular Tuesday afternoon. It’s about dressing for joy. It’s Carrie Bradshaw meets Princess Peach, with a dash of Bridgerton.

But like many modern aesthetics that are often led by aspirational lifestyles (see the “European summer” aesthetic or “mob wife” trend, for example), hyper-feminine fashion can be easily misconstrued by society’s patriarchal portrayals of femininity. Just as balletcore was largely defined by waiflike models in leg warmers and mini skirts, and “quiet luxury” may as well be a conduit for classism, a Pinterest-perfect version of the ultra-feminine dresser will often exclude those who aren’t young, thin, straight, cis-gender, or white.

Specifically for Black women, societal norms have barred such displays of femininity in the past. In 2020, Black British creator Paula Sutton, who is known for her vintage-inspired fashion and idyllic images from her life in the Norfolk countryside, was criticized by a white journalist for a photo she posted of herself wearing a green sundress and wide-brimmed hat, having a picnic on the grass in front of her Georgian home. The visual — not unlike the countless cottagecore-style posts usually posted by white women — was described as “too much.”

Since then, online discourse surrounding the “soft black girl”’ — a lifestyle that prioritizes rest and self-care as political resistance — has made way for movements that reclaim joyful dressing, which include hyper-feminine aesthetics like cottagecore and coquette.

London-based content creator Luena Gama is a fan of girly styles, often wearing layered skirts, flowy dresses, oversized collars, and garments adorned with bows. “Black women deserve the space to rediscover their femininity if they wish to. We exist in this grey area of being too much and not enough in all aspects of life,” says Gama.

She is not alone in her opinion. In a TikTok video from January that now has over 1 million views, LA-based creator Alexandria Beightol (@abaetol) uses Dionne Davenport from Clueless as a perfect example of Black hyper-femininity. With her short skirts, preppy crop tops, and Mary Jane shoes, her character was (and still is) a rare, subversive instance of a Black woman embracing the aesthetic in popular culture.

“One of the overarching stories that we see throughout time is [that] Black women aren’t like other women. They are harder, they are tougher, they are that ‘strong Black woman’ trope that can take anything,” says Beightol in the video. “They weren’t depicted as the center of romantic desire.”

@abaetol Play your cards and ignore the haters. Beginning to discuss the hyper feminine aesthetic we see on screen in #clueless #greenscreen #blackbeauty #blackmakeup #blackluxurytiktok #blackgirltiktok #softlife #americanhistory #blackwomenoftiktok #mixed #personalstyle #fashiontiktok #fashionweek #blackfashion ♬ original sound – abaetol

While Gama is a fan of girly fashion, she is aware that there is room for improvement to make it more inclusive. “Being midsize or plus size makes it a challenge to experiment with any aesthetic but especially those that are hyper-feminine. A lot of brands simply don’t cater to bigger bodies,” says Gama. “Femininity is something that transcends hegemonic beauty and gender standards.” She shouts out labels like Damson Madder, Free People, and Simone Rocha for their inclusive sizing and less rigid take on girliness. In particular, Rocha has recently attracted attention from fashion insiders for the brand’s menswear collections, which blur the lines between gendered dressing with tulle polo shirts, bow-adorned tees, and puffy sleeves for all. 

Age is a factor that can often dictate perceptions of femininity too, as patriarchal systems continue to erase women over 40 — sometimes even 30! — if they don’t disappear into the background. When the 59-year-old British actor Joely Richardson attended red carpets earlier this year in outfits including a metallic red dress and a feathery black mini, her stylist Jennifer Michalski-Bray told UK newspaper The Telegraph that these were risks. “You don’t see many 59-year-olds wearing a dress like that but it was her way of showing that you can have fun with fashion at any age,” said Michalski-Bray.

Some brands are also taking a stance on what modern femininity in fashion looks like. For its fall/winter 2024 runway, New York-based brand Batsheva showed a collection of hyper-feminine looks — sheer dresses, ruched skirts, bow-adorned hoods — on models over 40. While casting for the show, designer Batsheva Hay told The New York Times, “They were like, ‘Me?’ There’s this feeling of invisibility or not being seen, so when you are seen it is very surprising.”

@stephyeboah The dress is from Sistet Jane! #bridgerton #netflix #plussizeedition #psfashion #fyp ♬ Another Love – Tom Odell

At the same time, the brand Selkie, whose pieces are inspired by folklore and nostalgia, is leading change by offering garments in sizes up to 6X and prioritizing inclusive representation in its campaigns and on the runways. Meanwhile, London label Sister Jane, which specializes in limited-run collections of voluminous dresses and vintage-style pieces, has been worn by notable plus-size and non-white people such as body image advocate and creator Stephanie Yeboah and singer Ego Ella May. “Our styles allow people to express their individuality,” says Gregori Apers, Sister Jane’s product director and head of design.

Femininity may be subjective but, what’s becoming clear from this latest wave of fashion, is that it belongs to everyone. If you’re ready to approach this season’s girliest trend, Gama says to look for pieces that make you feel good: “Start with the details. Little things such as picking softer silhouettes, or making more use of lace, embroidered, and sheer elements make a big difference. And when in doubt, slap a bow on it.”

Like what you see? How about some more R29 goodness, right here?