It’s finally time for Target’s annual designer collaboration, and this one stands out from its most recent slate, like Kate Spade and DVF. This time, the reader-favorite retailer has partnered with the nearly 200-year-old outdoor lifestyle brand Woolrich on an ultra-cozy, adventure-ready, and dare we say: lumberjack-chic collection.
Beyond buffalo-check womenswear and menswear — which Woolrich popularized — you can fully embrace your adventurous side out on the trails or in your humble abode with a range of Target-exclusive accessories, homeware, outdoor gear, and food and drinks. Think: landscape-printed fleece zip-ups, sheep-covered pillows, binoculars, and new maple syrup Kodiak pancake mix. So while Woolrich’s high-quality and durable apparel may typically cost you a pretty penny, this Target collaboration makes the heritage brand’s designs (and expanded categories) more accessible to a broader audience — with most price points falling under $40.
“Woolrich x Target is all about fashion meeting function to help consumers embrace the outdoors in style," said Jill Sando, executive vice president and chief merchandising officer, apparel & accessories, home and hardlines of Target in a press release. "From the Quilted Sheep Tote Bag to the Buffalo Check Outdoor Wearable Throw, to the amazing inflatable kayak, and so much more, I love how Target and Woolrich have worked together to create something that's fun and affordable."
The classic utilitarian aesthetics and functional features get a playful Target spin à la vibrant colorways, playful sheep graphics, printed reversible styles, and even a campaign shot in New York to show how Woolrich’s designs can translate into “modern urban style.” So whether you break up your buffalo check "Pennsylvania tuxedo” with a graphic tee, cargo pants, or quilted skirt, you’ll look and feel confident taking on camping sites or bustling crowds.
Woolrich’s creative director, Heekyun Kim, said in the release: "This collaboration with Target represents an exciting opportunity to introduce our iconic designs, like our legendary buffalo check, to a new generation of explorers. We are proud to create a collection that honors our archives while making the Woolrich spirit of adventure accessible to all.”
The collection officially drops on October 18, but you can preview the 100-plus item range now. And, for the first time, Target Circle 360 members can shop three limited-time styles — the Patchwork Plaid Throw Blanket, Sheep Shaped Throw Pillow, and Sheep Print Beanie — between today and October 16 only.
As much as we love diving headfirst into the latest fashion trends, there’s no denying the magnetic pull of a matching set — from sweatsuits to loungewear sets — especially during the fall and winter. They’re cozy, they’re comfy, they’re cute — and, when made with quality and care, they’re built to last. Plus, they’re versatile! Toeing the line between sporty athleisure and polished co-ords, sweatsuits are the ultimate shortcut to looking casual yet put-together.
Throw one on when you can't be bothered to style an outfit for running errands, going to workout classes, or attending a baseball game. Working remotely and need to feel slightly more “dressed” than your pajamas? Problem solved. And on travel days? Sweat sets are an MVP for curling up on chilly flights. Bonus: You can break up a set and wear each piece separately, unlocking endless mix-and-match potential for those moments when you actually want to plan an outfit.
If you’re ready to retire those ratty, hole-y sweats that have seen you through college and countless days under your duvet (no judgment — we’ve all got that pair), consider yourself covered. Ahead, discover 20 top-quality, stylish sweatsuits and lounge sets from retailers we love and trust, like Lululemon and Gap (plus more luxe options, like Lunya and Skims).
So whether you’re looking for cotton sets, waffle knit co-ords, or fleece layers for indoor hibernation mode and outdoorsy fall activities, you’ll find your new go-to outfit right here.
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.
Quince Hoodie & Cropped Pants
Quince SuperSoft Fleece Pullover Hoodie, $, available at Quince
Quince SuperSoft Fleece Cropped Wide Leg Pants, $, available at Quince
Zara Sweatshirt & Wide-Leg Pants
Zara Soft Long Sleeve Sweatshirt, $, available at Zara
Gap Modern Foldover PJ Leggings, $, available at Gap
Eberjey Lounge Set
Eberjey Long-Sleeve Slouchy PJ Set, $, available at Anthropologie
Vuori Zip-Up Hoodie & Wide-Leg Pants
Vuori Restore Mini Full Zip Hoodie, $, available at Vuori
Vuori Restore Ultra Wideleg Sweatpant, $, available at Vuori
FP Movement Sweatsuit Set
FP Movement Hot Shot Terry Twist Set, $, available at Free People
KBB By Kahlana Zip-Up Hoodie & Straight-Leg Sweatpants
KBB by Kahlana The Zip-Up Hoodie, $, available at Target
KBB by Kahlana High-Rise Straight Leg The Dwayne Sweats, $, available at Target
Z Supply Crewneck Sweatshirt & Joggers
Z Supply Boyfriend Cotton Sweatshirt, $, available at Shopbop
Z Supply Stadium Cotton Joggers, $, available at Shopbop
Lululemon
A Lululemon set for travel just makes sense. The plush fleece, roomy fit, and pockets make it practical yet undeniably cozy on early-morning flights — no wonder these are an internet sensation. Plus, the pants come in short, regular, and tall sizes, making the set even more versatile.
Lululemon Scuba Oversized Full-Zip Hoodie, $, available at Lululemon
Lululemon Scuba Mid-Rise Oversized Jogger, $, available at Lululemon
Free-est
We’re long-time fans of Free People’s lounge and activewear offerings (especially FP Movement and Free-est), and this knit set is a standout. Available in 10 colors, from easy neutrals to pretty pastels, it’s perfect for everything from at-home happy hour to beach days.
free-est Malibu Solid Surf Set, $, available at Free People
Quince
A highly searched and top-rated set by Quince that we love in airy white, but also comes in four other shades.
Quince SuperSoft Fleece Crew, $, available at Quince
Quince SuperSoft Fleece Cropped Wide Leg Pants, $, available at Quince
Negative
If you haven’t tried Negative’s ready-to-wear, it’s time. Their layering tees are perfection, but when it comes to matching sweats, this ballet pink waffle set is choice. It even comes with a coordinating bra.
Negative Waffle Knit Pullover, $, available at Nordstrom
Negative Waffle Knit Jogger, $, available at Nordstrom
Negative Waffle Knit Lounge Bralette, $, available at Nordtrom
Gap
Readers have been loving Gap’s sweats of late, and these heather gray coordinates make everything from WFH sessions to grocery runs and travel days a little cozier.
Gap VintageSoft Wedge Crewneck Sweatshirt, $, available at Gap
Gap VintageSoft Baggy Wide-Leg Sweatpants, $, available at Gap
Old Navy
Don’t come for us by being utterly obsessed with ‘90s brown tones like this “black coffee” hue.
Old Navy Half-Zip Bounce Fleece Pullover Sweatshirt, $, available at Old Navy
Old Navy High-Waisted Bounce Fleece Jogger Sweatpants, $, available at Old Navy
Daily Practice
Get your country club aesthetic on in this teal blue set from Anthropologie’s best-selling lounge line.
Daily Practice Cotton-Blend Graphic Hoodie, $, available at Anthropologie
Daily Practice Cotton-Blend Graphic Sweatpants, $, available at Anthropologie
Hollister
Gray sweats feel anything but drab when literally tied with a pretty-in-pink satin bow.
Hollister Off-the-Shoulder Tie Sweatshirt, $, available at Hollister
Hollister Star Graphic Fleece Mini Shorts, $, available at Hollister
Zara
Swingy shapes in dusty pink scream low-key beach day to us, yeah?
Of course, everyone's favorite shop for wardrobe basics has hoodies that "hoodie" better than most in existence. The Cozy Fleece fabric is like wearing a cloud, and this pale pink? So adorable.
Aritzia Cozy Sweatfleece Perfect Hoodie, $, available at Aritzia
Aritzia Cozy Sweatfleece Perfect Hi-rise Mini Short, $, available at Aritzia
Lou & Grey
Sun-faded shades epitomize summer — this rosemary set is an especially great pick if you’re not into punchier tones.
Lou & Grey Washed Cozy Cotton Sweatshirt, $, available at LOFT
Lou & Grey Washed Cozy Cotton Straight Leg Sweatpants, $, available at LOFT
Aviator Nation
We love a summer stripe, especially in zippy neon.
Aviator Nation 5 Stripe Relaxed Zip Hoodie, $, available at Shopbop
Aviator Nation 5 Stripe Sweatpants, $, available at Shopbop
Splendid
Found: your ultimate set for seaside days.
Splendid Zip Up Stripe Hoodie, $, available at Shopbop
Splendid Stripe Terry Shorts, $, available at Shopbop
Jenni Kayne
Jenni Kayne — a.k.a. everyone's favorite luxury knitwear designer — brings the same softness to the label’s matching sweat sets. This one is the definition of low-key luxury.
Jenni Kayne Saturday Sweatshirt, $, available at Jenni Kayne
Jenni Kayne Saturday Sweatpant, $, available at Jenni Kayne
Like what you see? How about some more R29 goodness, right here?
I’ve never been much of a festival girlie. It’s not because I don’t love live music (I do); Between big crowds (I’m barely 5’2 and main stage GA is not the most short-girl-friendly situation), prolonged time in the sun, and expensive food and drinks (in this economy?!), I always resolved to a life of catching the action on social media from the safety of my couch. However, when T-Mobile invited me to experience Austin City Limits the magenta way, I jumped at the chance. It felt like kismet: I’ve been a T-Mobile girlie for years, and as a newly-minted Texan (I moved to Dallas during the summer), what could be more fun that getting to channel my inner cowgirl at the state’s biggest music festival?
Ahead, join me as I document three days of discovering my festival style, and how to try the look out for yourself.
Day One: Floral Frontier
The first thing I kept in mind when packing for ACL was that it was going to be hot. As in, 90-degrees-in-direct-sunlight hot. In general, I love to “shop” my closet — I’m a proud outfit repeater — and found an old Reformation dress I bought at a sample sale ages ago but never worn. (Here‘s a similar one in linen.) Paired with my favorite Tecovas cowboy boots (also from my closet, a gift from when I moved to Dallas), I decided to lean into the yee-haw vibes with a chocolate bandana I got at Free People.
Day Two: Lace & Leather
For day two, I decided to go for an off-duty cowgirl look featuring a romantic lace tank and faux suede fringe micro shorts, both from Free People. (This is not an #ad, I just genuinely love the brand!) I recently found the cutest cowboy hat ever at Anthropologie — it works as a neutral but has teeny-tiny sequins sewn throughout for a hint of sparkle. It was a total compliment magnet, and also helped keep me cool during a day of truly incredible sets seen from the T-Mobile stage. (Also keeping me cool: The AC, fans, and drink stations at Club Magenta — in the club, we’re all fam!)
Day Three: Midnight Rodeo
My last festival outfit was a bit of a departure from my usual jeans-and-a-tee everyday style, but when at ACL right? This look was vaguely inspired by Lainey Wilson’s 2023 CMA outfit, a black Carolina Herrera strapless jumpsuit with dramatic bell-bottom flares. I found (or rather, they found me via Instagram ad) these lace wide-leg pants on Amazon, which ended up being a perfect choice since they were airy and breathable. I styled it with a DKNY corset top in black satin — another old closet find, but Abercrombie & Fitch has a similar style I love. I wore the same Anthropologie cowboy hat from the previous day, plus a black silk bandana tied around my wrist to tie (heh) everything together.
Final Thoughts
All in all, I left my first Austin City Limits feeling more confident in incorporating Western and Americana elements in my outfits, and can’t wait to continue experimenting with my personal style in my new city. And as much as I enjoy shopping for an upcoming trip/date/event, I also loved repurposing what I already had, and figuring out new ways to style existing pieces in my closet. Same time next year?
Like what you see? How about some more R29 goodness, right here?
