These Fashion Brands Are Donating Profits To Australian Wildfire Relief

For the last four months, wildfires have wreaked havoc on Australia, killing a record 1 billion animals, burning over 12 million acres of land, and taking the lives of 25 people and counting. In the wake of the disaster, celebrities, brands, and civilians alike have taken action, raising money by whatever means necessary to aid Australian fire and wildlife rescue services in their efforts to combat the effects of the fires. 

To lend a helping hand, a number of fashion brands, many of which have roots in Australia, are donating their profits to organizations like WIRES Wildlife Rescue, New South Wales Rural Fire Service, the Australian Red Cross, the Victorian Bush Fire Appeal, and more. “Let’s care for one another, protect one another, and give whatever aid we can in this crisis,” Melbourne-based footwear brand Nelson Made wrote on its Instagram page alongside an aerial shot of smoke from the fires and a list of organizations to donate to. Dozens of other brands are doing the same.

We’ve rounded up a list of all the brands that are donating their profits to wildfire relief in Australia now. Check them out and shop for a cause by clicking through the slideshow ahead. 

Brie Leon

Last weekend, accessories brand Brie Leon donated 100% of sales to a number of different organizations including NSW Rural Fire Service, Red Cross Australia, Salvation Army of Australia, and more. If you missed the donation window, though, Brie Leon will donate further before the end of the month.

Brie Leon Mini Bucket Bag Dark Brown Croc, $, available at Brie Leon

Le Specs

From January 6th until the 12th, eyewear brand Le Specs is donating 100% of all online profits globally to WIRES Wildlife Rescue.

Le Specs Carmito Sunglasses, $, available at Le Specs

Nelson Made

Last weekend, Melbourne-based footwear brand Nelson Made donated 100% of their profits from the weekend to a number of different organizations including WIRES, Victorian Country Fire Association, and NSW. For the remainder of January, Nelson Made will continue to give to these organizations, donating 20% of all profits to aid in relief.

Nelson Made Helena Woven Mule, $, available at Nelson Made

Aurate Jewelry

For the next 72 hours, Aurate New York is donating 50% of all proceeds to the Australian Red Cross Disaster Relief.

Aurate Medium Chain Necklace, $, available at Aurate

Allen Schwartz

For 24 hours only, California-based brand Allen Schwartz is donating 100% of its profits to WIRES. "As a company based in California, we fully understand the effects of wildfires," a rep from the brand says. "Each year our state endures a fire season that can destroy homes, decimate wildfire, and threaten human lives. Australia's horrific bout with this year's wildfires has hit home for us."

Allen Schwartz Celia Silk Slip Dress, $, available at Allen Schwartz

Avenue The Label

To support the New South Wales Rural Fire Service, Aussie fashion brand Avenue The Label will donate 100% of its profits to the organization.

Avenue The Label Santa Rosa Scarf, $, available at Avenue The Label

Will & Bear

Last weekend, Will & Bear raised $22,909 for the New South Wales Rural Fire Service by donating 100% of all sales for 24 hours. While the brand is no longer donating to the cause, Will & Bear is encouraging followers to donate directly to NSW Rural Fire Service, Red Cross Australia, WIRES Wildlife Rescue, and The Salvation Army of Australia.

Will & Bear Whitman Moss Wool Hat, $, available at Will & Bear

She Made Me

For the entire week, She Made Me is donating 100% of its profits to the Australian Salvation Army and WIRES Wildlife Rescue. In addition, the brand's artisan partners in Bali are creating Bird and Wildlife Rescue Nets for the Animal Rescue Craft Guild.

She Made Me Babe Rainbow La Playa T-Shirt, $, available at She Made Me

With Jéan

With Jéan donated a total of $69,671.90 to the Australian Red Cross Disaster and Relief after pledging to give 100% of profits to the effort last weekend.

With Jean Isabelle Dress, $, available at With Jean

F & H Jewelry

Last Sunday, F & H Jewelry raised money for the NSW Rural Fire Service and WIRES Wildlife Rescue by collecting 100% of its profits for 24 hours.

F & H Jewelry Get Down Necklace, $, available at F & H Jewelry

Outerknown

Sustainable brand Outerknown is directing 100% of its profits to the NSW Rural Fire Service and WIRES Wildlife Rescue for 24 hours.

Outerknown Depot Jumpsuit, $, available at Outerknown

Pura Vida Bracelets

Costa Rican brand Pura Vida is donating 100% of profits to the American Red Cross who will then direct all funds to the Australian Red Cross.

Pura Vida Bracelets Delicate Wave Necklace, $, available at Pura Vida Bracelets

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