The “TikTok Made Me Buy It” Products R29 Editors Are Obsessing Over
Scrolling through TikToks isn't just about finding the next furniture-related dating drama or viral DIY musical. The app has become a go-to for discovering slept-on products from beauty to clothes to those weird Amazon gadgets you never knew you needed until you can't live without them. So what are the products that made R29 editors stop scrolling long enough to hit the "buy" button? Whether it's a pack of white socks or a DILF Charlie Swan t-shirt (don't pretend you didn't love the best character of the Twilight franchise), we've unearthed some real hidden gems. Scroll on to see our must-buy items before they fly off the shelf, as so many TikTok faves often do. (Remember the feta shortage of 2021?!)
Now that we've shared our finds, we want to hear from you. If you have your very own holy grail products TikTok made you buy, simply fill out this form with your picks. It can be anything from home decor and tech to fashion and beauty. Keep checking in as this story is updated with your recs.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, Refinery29 may earn commission.
"This exfoliant was popping up on my For You Page over and over again with rave reviews from beauty creators I trust, so I finally caved and bought it — I was looking for an exfoliant to add to my routine anyway. I've been using it for almost a year now and I think it has definitely made my pores look smaller!" — Lizzy Gulino, Staff Writer
Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant, $, available at Sephora
Charlotte Tilbury Hollywood Flawless Filter
"I'm not a makeup guru and don't wear makeup super often. I don't even wear foundation, only tinted moisturizer. I really just want to look like a freshly glazed donut. I saw people using this flawless filter and insisting it doesn't give texture but will make you GLOW. Although expensive, I decided to try it and I LOVEEEEE IT! I put this on before my concealer and tinted moisturizer, or, honestly, sometimes I wear it alone and it makes me actually excited to do my makeup because you don't need to be an expert to use this product. It's easy to apply and makes me shine in a sun-kissed, just-got-home-from-the-beach kind of way which I love." — Lexy White, Digital Coordinator
Charlotte Tilbury Hollywood Flawless Filter, $, available at Sephora
Hue Women's Mini Crew Sock 6-Pack
"I'm always on an endless quest for the best socks and I was immediately taken by this post. What sold me was seeing the creator wear these socks with all different types of shoes that I also regularly wear. I bought two packs of the black-and-white set and you know what? I love them! I will say they're a bit plushier than some of my narrow shoes will allow, but length-wise these are exactly what I was looking for: They come up just above the ankle to be a little dorky, but not SO high that they make my short legs look even shorter." — Jinnie Lee, Freelance Fashion Writer
HUE Women's Mini Crew Sock 6-Pack, $, available at Amazon
The Original DILF Charlie Swan T-shirt
"I have never run to Etsy so fast in my life. I saw this tee on TikTok and was like... yeeeeee I need that. I love it. Perfect streetwear fit and it lets people know that I am a GORL with T A S T E. 10/10 purchase." — Lexy White, Digital Coordinator
Nuansabening The Original DILF Charlie Swan T-shirt, $, available at Etsy
The Ordinary's AHA 30% + BHA 2% Exfoliating Peeling Solution
"I know I'm extremely late to this one, but after seeing the infamous 'period blood' mask on TikTok and hearing a friend with incredible skin rave about it, I simply had to buy it myself and give it a try. It's very new to my skincare routine, but I've started using it weekly and am thus far impressed. I generally have sensitive skin so I was anxious about using this one but so far, no irritation! I've seen gorgeous results online and am keeping my fingers crossed that I too will benefit in the long run from this formula." — Annie Black, Social Editor
The Ordinary AHA 30% + BHA 2% Exfoliating Peeling Solution, $, available at Ulta
TASADA V-Neck Sports Bra
"Every single time I see someone with a bigger chest excited about a bralette or sports bra on TikTok, I instantly buy it. This Amazon one is no exception. It's so flattering, super comfortable, and surprisingly supportive on my 38H breasts. I could buy a million of these!" — Mercedes Viera, Associate Deals Writer
"Ok, this wasn't an ‘I need this right now’ moment, but watching Emily Mariko soothingly clean her farmers market vegetables often reminds me of kitchen essentials that I'm lacking, like this salad spinner. I don't think I'd used a salad spinner since living at my parent's house over 10 years ago, but I eat a lot of salad, and washing and drying lettuce by hand can get annoying. I am very pleased with my purchase and highly recommend it you've got the cabinet space and love a leafy green." — Kate Spencer, Affiliate Strategist
OXO Good Grips Large Salad Spinner, $, available at Amazon
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