14 Cowboy Hats To Channel TikTok’s Coastal Cowgirl Aesthetic

This past weekend, the Coastal Cowgirl aesthetic was in full swing at Coachella. Becky G sported a bright blue cowboy hat, as well as a beaded bra and whale tail look, during her set. She wasn’t the only one endorsing the cowboy hat trend: Attendees also sported a wide range of Western headgear to the desert festivities, from leather studded numbers to Barbiecore-approved pink versions. 

Prior to festival season, the spring/summer 2023 shows featured a slew of cowboy hats, with designers giving the American staple a much-needed modern twist. Take, for example, Ralph Lauren’s collection, which included a wide range of suede hats, in shades of brown and beige, featuring leather detailing. Meanwhile, Casablanca’s lineup gave the style a bolder look with exaggerated curvatures and bright hues of yellow and blue. 

There were also some major pop culture endorsements. Last year, amid the Barbiecore craze, set images from the forthcoming Barbie movie showed actors Margot Robbie and Ryan Gosling in matching white cowboy hats. Beyoncé’s Renaissance album and tour announcement— which shows the Texas-born singer on a glittering horse wearing a disco ball hat made by Etsy seller Abby Misbin — also gave cowboy aesthetics a major boost.  On TikTok, the “Coastal Cowgirl” — which combines escapism and neutral tones of the Coastal Grandmother aesthetic mixed with Western inspiration and festival-ready accessories — has generated over 70 million views. 

With a full calendar of music festivals in the coming months, from Coachella’s second weekend to New York’s Governors Ball and Tennessee’s Bonnaroo, as well as the kick-off of Beyoncé’s Renaissance tour, the cowboy hat is poised to become this year’s must-have. Ahead, take a look at some of the most party-ready cowboy hats to wear this season.

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Trending By Abby Glitter Cowboy Hat

This hat is the perfect example of party-meets-Western.

Trending By Abby Solid Glitter Cowboy Hat, $, available at Etsy

Wyeth Cash Cowboy Hat

A classic number like this one will make for a longstanding piece in your wardrobe.


Wyeth | Free People Wyeth Cash Cowboy Hat, $, available at Free People

Urban Outfitters Star Cowboy Hat

Shine bright with some celestial elements on your cowboy hat.








Urban Outfitters Star Cowboy Hat, $, available at Urban Outfitters

Stetson Corral Cowboy Hat

If sharp curvatures are your thing, look no further.

Stetson Corral Cowboy Hat, $, available at Stetson

Kyha Goldie Hat

Add a touch of glitz with rhinestones.

Kyha Goldie Hat, $, available at Kyha

Ruslan Baginskiy Logo Cowboy Hat

This hat doubles as appropriate headgear to watch the Barbie movie.

Ruslan Baginskiy Ruslan Baginskiy logo-embroidered Cowboy Hat - Farfetch, $, available at Farfetch

Rag & Bone Ohara Cowboy Hat

Red — a major color trend for 2023 — is always a surprise pop to any outfit.

rag & bone Ohara Cowboy Hat, $, available at rag & bone

Brixton Houston Straw Cowboy Hat

A straw hat is always a good idea to bear the festival sunshine.

Brixton Houston Straw Cowboy Hat, $, available at Revolve

Pipatchara Chapeaux Hat

For some drama, go oversized, as exhibited on this Pipatchara hat.

Pipatchara Chapeau Hat, $, available at Pipatchara

BP. Star Print Cowboy Hat

This hat combines the best of both worlds: a muted palette with some party details.

BP. Star Print Cowboy Hat, $, available at Nordstrom

Boot Barn Billie Jean Cowboy Print Felt Hat

For when you have a horseback ride at 11 am and need to be at the Rosalía set at 4 pm.


Boot Barn Billie Jean Cow Print Hat, $, available at Boot Barn

Anthropologie Cowboy Rancher Hat

It doesn't get more functional than a chinstrap.

By Anthropologie Cowboy Rancher, $, available at Anthropologie

Rhinestone Rodeo Cowboy Hat

Go full Beyoncé in a rhinestone-encrusted hat.

Rhinestone Rodeo Fully Covered Rhinestone Cowgirl Hat, $, available at Etsy

Claire's Bejeweled & Fringed Black Cowboy Hat

Best believe you can still be bejeweled in a cowboy hat.

Zodaca Light Blue Holographic Metallic Space Cowboy Hat

Be your own disco ball — always.

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