The Guide To All The Summer Dresses Going Viral On TikTok
Whereas Instagram was once the go-to for finding viral fashion — think: Ganni’s seersucker check dress — more recently, these trends have been taking over TikTok. Over the last year-plus, styles like the Aerie cross-over leggings, Aritzia Melina pants, and Amazon butt-scrunch leggings have exploded on the Gen Z-approved platform. With so many items turning into viral sensations in next to no time, though, it can be tricky to keep track of its buzziest styles.
Good thing for you, we spend far too much time on fashion TikTok, browsing (and shopping!) the looks that regularly show up on our #fyp. It’s there that we discovered some of summer's best dresses: With Jéan’s Alexa dress, Bamba Swim’s low-back Bounty pool cover-up, Mirror Palais’ Fairy dress, and more styles that, by now, have likely been seen and purchased by the platform’s loyal users.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Zara Satin-Effect Short Dress
From a now-sold-out Kermit green, printed mini to the more simple white or red version, this cowl-neck slip dress from Zara is a hit across the board. Get it while it's still available, because, as Zara lovers will tell you, once something sells out, you're unlikely to see it again.
Zara Short Satin Effect Dress, $, available at Zara
Wilfred Divinity Romper Unitard, $, available at Aritzia
Bamba Swim Bounty Dress
If you're going on a much-needed vacation this summer and want to look like a full-blown TikTok influencer, this is the beach coverup for you. By Australian swimwear brand Bamba Swim, the backless Bounty Dress — which comes in a range of colors, including, our favorite, pink-and-orange ombré — is almost always paired with gold hoops and colorful candy rings.
Marcelo Gaia's '90s-inspired fashion brand Mirror Palais was destined to go viral on TikTok. It was only a matter of which hot girl summer dress would be the first to catch peoples' attention. The winner? The sparkly Fairy Dress, which has garnered over 677,000 likes on the platform. Unfortunately, even after a recent restock, the mini is no longer available. Let us introduce you to a worthy alternative, instead: Gaia's underwire slip dress.
Mirror Palais Underwire Slip Dress Rose, $, available at Mirror Palais
House Of Sunny Good Vibrations Dress
You've seen the famous green Hockney dress from House of Sunny, but have you noticed its pastel counterpart? The wave-print dress is nearing the same viral status as its predecessor, which means you should act fast.
House Of Sunny Good Vibrations Dress, $, available at House of Sunny
Princess Polly Penney Mini Dress
Is it just us or is this lilac-colored dress from Princess Polly in every single clothing haul on TikTok? If lavender isn't your color, the ruched style has seven other colorways.
Princess Polly Penney Mini Dress, $, available at Princess Polly
With Jéan Alexa Dress
No list of TikTok dress trends would be complete without the ubiquitous terry cloth Alexa dress from With Jéan.
According to Lisa Says Gah and TikTok, babydoll dresses are back. Sadly, the San Francisco-based brand's popular zebra-print style is no longer available. But, the exact same silhouette with a pink-and-red print is. In fact, it's on sale. You can thank us later.
Lisa Says Gah Lena Babydoll Mini Dress, $, available at Lisa Says Gah
Zara Gingham Dress
Given the thousands of Zara hauls on TikTok, it was inevitable that more than just one dress would go viral. In addition to the Spanish brand's slinky slip dress, this pink-and-white gingham frock, too, is gaining attention on the platform.
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