Fashion has a way of taking our core wardrobe essentials and turning them into statement pieces. Consider the trusty trench coat: originally created to shield soldiers from the elements but, over time, turned into one of the most distinctive utility apparel items a person could own. It's no surprise, then, that the face coverings we've been advised by the CDC to wear for minimizing the spread of COVID-19 have been embraced by the fashion world. Masks may still feel like an unusual addition to our daily routines because of the way they conceal the parts of ourselves that are normally exposed, but that doesn't mean our identities have to be hidden too. By opting for a stylish face mask in the right print to suit your own aesthetic, wearing a fashionable face mask can become more than just our collective responsibility — it can be an entirely new form of self-expression. And now that more of us may be heading back into physical offices — and many stylish mask options on super sale — what better time than now to refresh your mask wardrobe.
"It just felt like there was a need [for a stylish face mask]," says Hillary Taymour, founder of the sustainable clothing brand Collina Strada. "I was wearing brightly colored masks walking over the bridge daily to the studio and it put a smile on everyone’s face. So why not bring that to the general public?" Taymour began producing non-medical face masks in mid-March, drawing on the crafty skills of model and friend Sasha Melnychuk to design something protective yet personal. The final product was a remarkable marriage of motifs featuring Collina Strada's signature ribbons — a fixture of the brand's runway shows — and the vibrant patterns of already available deadstock fabric. "With every purchase [of a Collina Strada mask], you are donating five masks to healthcare workers," Taymour says. "The design just brings a little sunshine during one of the most difficult times we have seen in this lifetime."
Taymour was one of many designers to pivot to non-medical face mask production with the goal of giving back as the coronavirus crisis hit its devastating crescendo. Companies like Reformation and Sanctuary also reacted quickly by organizing local manufacturers to do the same using fabrics from their warehouses. New York-based label Alice+Olivia announced that it would donate 5,000 face masks to medical centers around the country while selling consumer-friendly options online. In addition to equipping customers with the coverings they need, founder Stacey Bendet pointed out a greater purpose of this initiative: "Let's show support for our community and the doctors, nurses, delivery workers, and first responders who are combatting this crisis on the front lines,” she said in a press release. The more non-medical face masks made available to the public, the less of a strain there will be on the medical-grade materials our heroes on the front lines require to protect themselves on the job.
Ahead, we've rounded up a list of fashion brands that are enhancing the process of mask manufacturing with their unique brands of sartorial savoir-faire. Face coverings are a crucial way for us to keep one another safe when we're in public, and they aren't going anywhere. So go ahead and get comfortable with one that speaks to your own style, be that in the form of something upcycled, a badass camo print, delicate florals — even toile, if that's your thing. You do you, as long as you're doing it responsibly.
COVID-19 has been declared a global pandemic. Go to the CDC website for the latest information on symptoms, prevention, and other resources.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
Slip Silk Reusable Face Mask
Slip's face mask is made from 100% silk (of course) and features an adjustable nose bridge and earloops and includes a reusable pouch.
From galaxy to animal print, Urban Outfitters has got your mask needs covered. This particular option by Milk It is made from recycled cotton and features adjustable straps.
Rachel Comey Alice Tie Mask, $, available at Rachel Comey
Baggu Fabric Mask Set
All Baggu face masks are made of 100% organic quilters cotton, which is extra effective at blocking out respiratory droplets due to its tight weave and thick thread. Additionally, they have adjustable straps, a pocket for a filter insert, and of course, come in Baggu's unique range of funky colors and patterns.
Collina Strada is a fashionable platform for climate awareness, social awareness, change, and self-expression — all of which come together in the designer's beautifully made face masks. The masks, made from deadstock materials, fasten with delightfully patterned bows and feature an opening to insert your filter inside. With the purchase of one mask for yourself, you will also be providing three more to Seeding Sovereignty.
Collina Strada FASHION FACE MASK WITH BOWS, $, available at Collina Strada
Tory Burch Printed Face Mask, Set of 3
Excluding the cost of production, all additional proceeds from these lightweight moisture-wicking face masks will be donated to the Innovative Genomics Institute at UC Berkeley, helping us be prepared for the next pandemic virus and to the Tory Burch Foundation, working to advance women’s empowerment and women entrepreneurs.
Tory Burch Printed Face Mask, Set of 3 With Pouch, $, available at Tory Burch
The Great The Face Mask
The Great's face masks are made in Los Angeles from its remnant fabric, are double-layered, and have adjustable straps. For every purchase, The Great will donate a mask to the staff at Ronald Reagan UCLA Medical Center.
The Great The Face Mask., $, available at The Great
KES Peace Face Covering, 2-Pack
The unisex designs by sustainable brand KES feature adjustable drawstrings so you can fasten your mask to the perfect fit. They're made from a breathable, 100% silk charmeuse fabric. You can opt for simple shades of white and black or go for something a little more playful such as cobalt blue or gingham.
St. John Milano Knit Mask, $, available at St. John
PACT Face Mask 3-Pack
Pact's 3-pack of reusable face masks come in 3 universally flattering shades and are made of 100% organic cotton with an anti-microbial inner layer and splash-resistant outer layer for added protection
Vera Bradley quickly converted its Fort Wayne sewing facility to manufacture cotton face masks to help protect essential workers and the general public — and it comes as no surprise that you can choose between all sorts of the brand's signature paisley prints, brightly colored motifs, and even limited edition Harry Potter themed masks. These non-medical masks are made from soft cotton and feature dual-layer protection with an inside slip opening for a disposable filter.
Vera Bradley Harry Potter™ Pleated Mask - 2 Pack, $, available at Vera Bradley
Find Your Mask Tie Dye Face Mask
These highly-rated double-layer masks from Etsy come in two shades of trendy tie-dye and 2 sizing options. Reviewers also rave about the masks' perfect fit.
Lisa Says Gah Woven Mask, Painted Ladies Rainbow, $, available at Lisa Says Gah
Cynthia Rowley Embroidered Cotton Mask
Cynthia Rowley has produced a really nice variety of 100% cotton face masks in both happy floral prints and sleek solids. We especially enjoy the detail of this embroidered version, which comes in five chic colorways.
L.A.-based brand Sanctuary has launched its Essential Lifestyle Masks for consumers, designed to create a fashion-forward barrier to protect you from your surroundings. With every mask purchase, Sanctuary will provide masks to organizations in need.
Sanctuary 5 Pack Pre-Spring PPE Masks, $, available at Sanctuary
Graf Lantz Zenbu Organic Cotton Face Mask
Graf Lantz's double-layered organic cotton mask features a filter pocket, adjustable ear straps, metal noseband, and is available in both regular and petite sizes. Even better, for every mask purchased Graf Lantz is donating five meals to Feeding America.
Graf Lantz Zenbu Organic Cotton Face Mask, $, available at Graf Lantz
BaubleBar Adjustable Face Mask Set of 2
As a go-to destination for small goods, BaubleBar has naturally added face protection to its accessory repertoire. These mask sets are soft, breathable, and double-layered with adjustable ear loops.
BaubleBar Adjustable Face Mask Set of 2, $, available at BaubleBar
Royal Jelly Harlem Adult Face Mask
You may have seen this exact blue seersucker face mask being worn by the Duchess of Sussex herself! If this classic summer print isn't totally your vibe, Royal Jelly Harlem makes adult and children's masks in a wide range of colors and patterns. Each one is made of 100% cotton, double-lined, and includes a filter pocket.
For a little extra confidence boost, we recommend a face mask by DSquared2. This one is made from a high-quality knit that can be washed up to 100 times.
DSquared2 Techno Knit Face Mask, $, available at LUISAVIAROMA
Re/done Upcycled Denim & Bandana Face Mask Set
Of course, we can count on Re/done to make a cool set of sustainable face masks made from upcycled denim and bandanas. The masks feature a double-lining of fabric with elastic earloops and a nose clip to secure around your face. And for every mask purchased, Re/done will donate five medical-grade masks to frontline heroes in partnership with Donate PPE.
RE/DONE Upcycled Denim & Bandana Face Masks Set, $, available at Saks Fifth Avenue
Satin Nude Straight Cut Face Mask
While you won't find any medical-grade products available on Etsy, many of its crafty vendors have shifted to selling handmade masks and other fabric gear that serve as a barrier between you and your surroundings. From luxurious satin fabrics to paisley and toile prints, the marketplace is a treasure trove of unique face-covering finds.
KGVCX Satin Nude Straight Cut Face Mask, $, available at Etsy
Tanya Taylor Protective Face Masks
With the financial support of its community, Tanya Taylor has produced nearly 30,000 masks donated to hospitals in New York and Canada. In line with CDC’s recommendations, the fashion brand has launched consumer face masks created from excess fabric.
Tanya Taylor Adult Adjustable Protective Face Masks, $, available at Tanya Taylor
The RealReal
While The RealReal is known and loved for being the largest online marketplace for authenticated, consigned luxury goods, the site has also become host to a designer mask sale in support of frontline workers in partnership with Fashion Girls for Humanity. The goal is to support the fashion community during these difficult times while also offering new, non-medical grade masks with 100% of the proceeds being donated to Gowns For Good Made in America. You can even shop decorative accessories to layer on top of your mask to add some major edge to your look, like this upcycled, beaded style from Gypsy Sport.
Gypsy Sport Tangerine Decorative Mask, $, available at TheRealReal
Giovanna Watercolor Gingham Face Mask
For gingham that's prettier than a picnic blanket, check out the new face mask styles from New York-based lifestyle brand Giovanna. After making 500 masks for donation, the company has shifted to manufacturing a shoppable online collection for women, men, and teens. Each mask has a double layer of cotton and an additional layer of interfacing for extra filtration, and for every mask sold Giovanna will donate funds to cover the cost of an N95 mask for RETI's Rapid Resilience program.
Giovanna Watercolor Gingham Face Mask, $, available at Giovanna
Heroine Sport 3-Piece Metallic Cloth Face Covering Set
Dare we suggest we've detected somewhat of a metallic trend happening here? Saks Fifth Avenue is selling shimmery nylon face-covering options that can be washed by hand and feature a mesh interior lining.
Heroine Sport 3-Piece Metallic Cloth Face Covering Set, $, available at Saks Fifth Avenue
Karina Grimaldi Karina Face Mask
Available on Revolve are double-layered face masks with a viscose guipure lace overlay by Karina Grimald. The chic black lace feels like a year-round mask staple.
Karina Grimaldi Maggie Lace Face Mask, $, available at Revolve
Alice + Olivia Staceface Adjustable Face Mask
Since the beginning of this outbreak, fashion brand Alice + Olivia has been mobilizing its teams to create and distribute protective masks to hospitals and communities in need. The masks, featuring the brand’s iconic “Stace Face” pattern, are made from jersey material for reuse, wash-ability, and comfort.
Alice + Olivia Staceface Adjustable Face Mask, $, available at Alice + Olivia
Madewell 3-Pack Assorted Adjustable Face Masks
Each one of these Madewell masks is crafted from leftover fabric scraps, which means every color is a limited edition. They are designed to fit over the top of the nose and below the chin. In addition to launching washable and reusable face masks for its customers, Madewell and J.Crew have donated 75,000 single-use face masks to Montefiore Medical Center in New York.
Madewell Three-Pack Assorted Adjustable Nose-Wire Masks, $, available at Madewell
Abacaxi Cotton Face Mask With Filter Pocket
Mindfully made clothing and accessories brand Abacaxi is producing reusable, double-layer fabric face masks from 100% woven cotton. These are made ethically in NYC using deadstock fabrics.
Abacaxi Tie-Dye Face Masks, $, available at Abacaxi
Summersalt 3-Pack Face Covering
Trendy travel wear brand Summersalt is now offering machine-washable, non-medical grade face coverings made from 100% cotton, recycled materials and sold in sets of three. The "Lavender Fields" print is perfect for days when you feel like making a statement, whereas the black and yellow-white color-block alternatives will suit a more neutral vibe. For every set sold, Summersalt will donate a face covering to a worthy organization doing its part to help the larger community.
Summersalt 3-Pack Face Coverings, $, available at Summersalt
Pearl Boba Tea Face Mask
This quirky L.A. brand launched a selection of face masks adorned with fun prints to represent your kookier side. The designs are flexible, washable, and reusable and have a pocket to insert your replaceable filter. And with motifs like "Pearl Boba Tea" and "Tayto Potato," you're bound to crack a smile while making this purchase.
Smoko Pearl Boba Tea Face Mask 2.0, $, available at Smoko
Stoney Clover Face Mask Set Of 2
For anyone who can't resist a refreshing pop of pastel for summer, Stoney Clover's pink and mint-hued cotton masks are definitely the way to go. The adjustable straps mean this mask can be tied to your perfect size, with the option of adding a heart-shaped bead or two for a touch of whimsy. Available in standard and petite styles, the latter can be worn either by kids or by adults who want a more snug fit.
Stoney Clover Lane Purple Tie Dye Face Mask Set of 2, $, available at Stoney Clover Lane
Onzie 2-Pack Protective Face Masks
Revolve, the retailer known for its trendy clothing labels and glossy Instagram campaigns, is now offering 2-packs of re-usable face masks with elastic straps (with the option of a tie-dye print, of course!) from the brand Onzie.
Onzie 2 Pack Protective Face Masks, $, available at Revolve
Maaji Calm 5-Pack Face Coverings
If you've got an eclectic style, there are certainly reusable mask designs made to align with your unique taste. The Colombia-based swimwear brand Maaji is known for its whimsical prints, textures, and playful details — all of which have been applied to its selection of patterned face coverings.
Maaji Maaji Calm 5-Pack Face Coverings, $, available at Shopbop
Caraa Mask Pack
This NYC-based sporty bag brand has launched an initiative to get non-medical grade masks to as many people as possible. Reusable, machine-washable, and designed for comfort, these masks are constructed from excess fabric cuttings of Caraa bags to reduce waste and make use of these leftover pieces for good.
Fashion's favorite leggings and intimates brand is taking its signature approach of high-quality comfort to the production of non-medical cloth face masks. Each pack includes one solid black mask and one printed mask of your choice. The washable and reusable masks are made from an up-cycled Italian microfiber outer layer and a double-faced European microfiber and cotton blend lining.
Commando Non-Medical Cloth Face Mask 2-Pack, $, available at Commando
Wolford Care Face Covering
But if you're not one for shiny fabrics and funky patterns, keep it sleek and simple with this black, double-layered option from the hosiery brand Wolford — available on Matches Fashion.
Offered in packs of four containing a spectrum of neutral colors that reflect the sleek Jonathan Simkhai design codes, these masks from the designer label feature an optional pouch for removable filter use. For every pack purchased, Jonathan Simkhai will donate a civilian mask to local front-line essential workers in need of non-medical mask protection.
Jonathan Simkhai Fabric Mask Pack, $, available at Jonathan Simkhai
Jennifer Behr Embroidered Scattered Pearl Mask
With every mask set purchased, this New York-based brand is donating a set of masks to essential workers. 25% of the profits from the sales will also be donated to DirectRelief.org to help equip health professionals in resource-poor communities.
Jennifer Behr Embroidered Scattered Pearl Mask, $, available at Jennifer Behr
LoveShackFancy x Stoney Clover Face Mask Set
These super-sweet masks by LoveShackFancy are sewn by hand, double lined, and made from its signature floral fabric scraps. Grab one while you can because they've been known to sell out quick!
Handmade by the local Nashville artist behind the apparel company Emlee, these masks feature a trendy two-tone pattern cut to fit your face. Each mask is hand-sewn by local seamstresses using deadstock linen, cotton, and hemp fabrics and lined with 100% USA-made cotton twill for comfort.
These reusable, non-medical grade masks from the charming sustainable fashion company Christy Dawn are fashioned out of 100% doubled deadstock cotton. Each order is for 10 total masks — five of which will be shipped to you with the remaining half donated to those in need. Whether you're the stripes type or all about plaid, there's a pattern for everyone among these eco-friendly styles.
Christy Dawn 3-Pack Sustainable Linen Masks, $, available at Christy Dawn
Reformation Face Mask
Reformation's 5-pack of reusable face masks are made in partnership with LA Protects, an organization that helps to create millions of masks for essential workers. Single masks are also available for purchase, which come in a variety of colors and patterns.
Rent The Runway developed its own protective masks with an eye towards fashion and sustainability, so they’re washable and reusable (and NOT for rent... just to be clear). Made from 100% cotton or cotton blend and lined in cotton/poly, the fabric used has been salvaged as scraps from prior production runs or purchased as unused surplus from textile mills. Plus, for each 5-pack sold, RTR will give a 5-pack to a community in need through its partnership with Project Renewal.
Rent The Runway Reusable Masks Buy 5, Give 5, $, available at Rent The Runway
The Windwitch was launched by an artist living aboard who is currently rebuilding a sailboat of the same name. Her reusable Seersucker Face Mask is made with 100% cotton fabric that is great to wear for warmer weather. It also features a pocket for replaceable filters, an adjustable nose bridge, and elastic strap and comes in charming, understated prints like white and blue stripes and vibrant, Caribbean-inspired plaids. There is a free tutorial and pattern on There is also a tutorial on The Windwitch's blog page for how to DIY your own mask.
The Windwitch Light Blue Seersucker Face Mask, $, available at The Windwitch
Reformation has partnered with the City of Los Angeles on LA Protects, an initiative to organize local manufacturers to make five million non-medical masks. You can pick some up for yourself or donate to someone in need directly through the retailer's website.
Reformation 5X Masks - L.A. Protects, $, available at Reformation
As a more recent addition to his More Joy collection, Christopher Kane created both an adult and child-sized face mask printed with the iconic saying that seems to be more relevant now than ever. These masks are treated with its patented VIRO FORMULA ™ which provides effective protection from viruses and bacteria for up to 30 washes.
Christopher Kane More Joy Face Mask, $, available at Christopher Kane
Eclecticist's Hunter Leopard Face Mask is a unique option that's perfect for fall. The mask features a pocket for a filter insert and adjustable straps for just the right fit.
Eclecticist Hunter Leopard Face Mask, $, available at Eclecticist
Look no further than the online retailer Shopbop as your trusty resource for finding trendy reusable face masks — like this bright pink style made from a lightweight jersey material featuring a striking metallic finish.
Shop The Might Company
The Mighty Company Face Covering With Metallic Finish, $, available at Shopbop
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