In terms of fashion, 2023 was a color-filled year. Hot pink spread like internet wildfire thanks to the buzz around the Barbie movie, and the February runways sparked an infatuation with cherry red, which solidified itself as the color of the season via the phenomena of red tights and socks this past fall. While we’re still in the first half of 2024, there are already clues to what color trends we can expect to dominate in the year to come.
The leading factor for what’s next in the trend cycle usually derives from a craving for newness that contrasts with what was previously popular. With that in mind, expect to see a turn to the antithesis of hot pink: blue. From Mediterranean sea-inspired teal to midnight blue as a modern update to navy, these shades will certainly make a case to be trend-driven additions to your closet. In response to 2023’s penchant for primary colors, 2024 will also bring us off-kilter, in-between colors like apricot and citron and spice-inspired orange-red shades.
So, next time you’re deciding between another neutral top or trying out a new hue, consider these seven color trends that are forecasted to take over in 2024.
2024 Color Trend: Orange Dreamsicle
This sweet orange shade falls at the cornerstone of vibrant and soft. It fulfills a sense of freshness and self-expression without feeling over the top — plus, it’s arguably seasonless. Color O declared it as Apricot Crush while Pantone named it Peach Fuzz; regardless of what you want to call it, this dreamy sorbet-like orange has solidified itself as the color to watch for the year ahead thanks to designer runways like Anna Sui and Roksanda.
2024 Color Trend: Citron Zest
The spring/summer 2024 runways introduced this zesty hue per the collections of LaPointe, Alejandra Alonso Rojas, and Elisabetta Franchi. While this color may not be for everyday wear, the electric chartreuse works well for special occasions, or as a color pop (we love a bright handbag) within a more neutral look.
2024 Color Trend: Cream de la Crème
It can’t be all color and no neutrals, right? To ground the brighter hues in the year ahead, we’re looking toward a warm-toned cream — think of this one as a latte with a bit too much oat milk added in. This shade is sure to be a perfect pairing to any outfit year-round, as it looks just as good in a linen skirt as it does in a faux fur coat.
2024 Color Trend: Tropical Teal
There were hints of teal on the spring 2024 runways before it became the defining color of the pre-fall 2024 collections, as confirmed by influential labels like Valentino, Carolina Herrera, Ulla Johnson, and Chanel. It acts as the perfect transitional shade, bringing the sun-kissed ethos of summer days on the Mediterranean into the deeper hues of blue and green for fall. Try this out in a swimsuit, breezy maxi dress, or even a chic leather bag.
2024 Color Trend: Neutral Pink
While still in the same color family, this muted shade of pink feels like the perfect rebuttal to all things Barbie (and on-trend for the “girl trends” movement). This year’s must-have pink falls upon neutral ground — it’s seasonless and unisex, ensuring that it can act as a foundation for just about anything, any time. Opt for this hue in a plush knit or as a new neutral option in footwear and handbags.
2024 Color Trend: Negroni Red
While cherry red may have ruled 2023, a deeper negroni shade is ready to take over as the must-have red in the coming months. This spiced, orange-hued red is rich and works just as well in a form-fitting dress for sunset on your next vacation or as an alternative to black for leather pants or handbags in the colder month.
2024 Color Trend: Midnight Blue
Move aside navy, midnight blue is ready to steal the spotlight. Similar to the tried-and-true neutral, 2024’s version of navy ups the color’s saturation and dimension. While the difference may be subtle, luxury houses like Max Mara, Gucci, and Khaite are already on board with this update through the use of suiting, knitwear, and even accessories in this almost-but-not-quite indigo hue.
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